Fox reportedly nearing sellout of Super Bowl LIX ad inventory
The advertising lineup for Super Bowl LIX seems about set.
The advertising lineup for Super Bowl LIX seems about set.
CBS may do very well indeed off Super Bowl LVIII.
Shortly after taking criticism for not condemning anti-trans comments from a UFC fighter, Dana White is in a Bud Light Super Bowl ad.
Nickelodeon's supply of exclusive Super Bowl LVIII ads is reportedly all gone.
Media buyers estimated to Ad Age that Nickelodeon's broadcast still has 13-15 ad slots available.
"McAfee was upset when the company used Rob Gronkowski to kick a field goal in its Super Bowl ad last year instead of him, according to people familiar with the relationship."
CBS is reportedly seeking an average of $6.5 million for 30-second spots, similar to what Fox charged last year.
"Ehh, I don't think so. And I'm never wrong about this stuff."
And one ad was undoubtedly the worst.
For the 20th year in a row, CBS is doing a Super Bowl Greatest Commercials preview show. Boomer Esiason and Daniela Ruah will host.
Are we supposed to be scared of drinking Mountain Dew Zero Sugar?
Will Charlie Day and his laundry pop up somewhere in this article?
The move comes in the wake of a report that some advertisers weren't happy.
For comparison, CBS didn't announce a sellout until two days before the Super Bowl last season.
No presidential candidate purchased an ad on CBS' Super Bowl 50 in 2016.
Divisional playoff games on Sunday will now start at 3 p.m. Eastern and 6:30 p.m. Eastern, the same times as the conference championship games.
This is the first change to the Super Bowl rotation since ABC's final Super Bowl in 2006.
Watching the Super Bowl has become as much about the commercials as it has about the actual game...
Every year, Americans gather around the television in early February for the culmination of the NFL season with...
CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.
The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.
Using a civil rights icon to sell a product will never go over well.
If Nick Foles wasn't Super Bowl MVP, Tide had a case for the award.
Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.