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Archives

Fox

Fox says they’ve sold entire Super Bowl LIV ad inventory

For comparison, CBS didn't announce a sellout until two days before the Super Bowl last season.

By Jay Rigdon OnNov 25, 2019 1
Fox

President Trump looking to buy ad on Fox Super Bowl LIV broadcast

No presidential candidate purchased an ad on CBS' Super Bowl 50 in 2016.

By Ken Fang OnNov 19, 2019 9
NFL

NFL reduces single-headers, moves back Sunday divisional playoff game times, cuts number of Super Bowl ad breaks

Divisional playoff games on Sunday will now start at 3 p.m. Eastern and 6:30 p.m. Eastern, the same times as the conference championship games.

By Andrew Bucholtz OnMay 22, 2019 9
CBS

NBC trades 2021 Super Bowl to CBS for 2022 edition, letting them pair Super Bowl LVI with the Winter Olympics

This is the first change to the Super Bowl rotation since ABC's final Super Bowl in 2006.

By Andrew Bucholtz OnMar 13, 2019 16
NFL

The 5 worst Super Bowl LIII commercials: Charlie Sheen cameo & chunky milk

Watching the Super Bowl has become as much about the commercials as it has about the actual game...

By Sean Keeley OnFeb 3, 2019 5
NFL

The 10 best Super Bowl LIII commercials: grumpy Harrison Ford, mad Michael Bublé, & Bud Light Knight murder

Every year, Americans gather around the television in early February for the culmination of the NFL season with...

By Sean Keeley OnFeb 3, 2019 17
CBS

Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010

CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.

By Andrew Bucholtz OnJan 24, 2019 4
International

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

By Andrew Bucholtz OnFeb 9, 2018 6
Pop Culture

The 5 worst Super Bowl LII commercials: MLK sells trucks, Diet Coke dancing, things under beds

Using a civil rights icon to sell a product will never go over well.

By Ian Casselberry OnFeb 5, 2018 10
Pop Culture

The 10 best Super Bowl LII commercials: It was a Tide ad, guac without chips and getting old

If Nick Foles wasn't Super Bowl MVP, Tide had a case for the award.

By Ian Casselberry OnFeb 5, 2018 8
NFL

There’s a case for Property Brothers and The New Celebrity Apprentice as more efficient ad buys than the Super Bowl

Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.

By Andrew Bucholtz OnFeb 3, 2018 2
NBC

NBC’s Dan Lovinger says no advertisers declined Super Bowl over protests, as the game “transcends the league itself”

"Nobody that we’ve approached has said we’re not interested because of what’s going on. The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that."

By Andrew Bucholtz OnFeb 1, 2018 3
International

After Hail Mary stay isn’t granted, Canadians can again watch U.S. Super Bowl ads, but Bell offers $300K in prizes to choose CTV...

Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.

By Andrew Bucholtz OnJan 30, 2018 5
NFL

NFL can’t stop Canadians from seeing American Super Bowl ads

NFL wanted Canadian TV network CTV to be able to air its own ads over the hyped American ads

By Ken Fang OnDec 20, 2017 2
NBC

NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads

NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.

By Andrew Bucholtz OnOct 30, 2017 5

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