Awful Announcing
The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.
Using a civil rights icon to sell a product will never go over well.
If Nick Foles wasn't Super Bowl MVP, Tide had a case for the award.
Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.
"Nobody that we’ve approached has said we’re not interested because of what’s going on. The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that."
Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.
NFL wanted Canadian TV network CTV to be able to air its own ads over the hyped American ads
NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.
Four ads air in OT including one with Olivia Munn
Ads that barely mentioned the product, had deceitful messages and leaned too heavily on nostalgia were among this year's worst Super Bowl commercials.
Super Bowl ads weren't edgy this year, and perhaps tried too hard to reflect the tumult in our culture. But a few still stood out.
There are often debates over what’s acceptable for a TV ad, and that’s particularly true when it comes...
In a couple of weeks, Canadians will be able to watch the U.S. Super Bowl feed with the...
The Super Bowl is an event where the ads are almost as important as the game. Over the...
More than the outcome of Super Bowl 50 and the Denver Broncos’ victory over the Carolina Panthers, people...
