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Ratings News

Warriors Stephen Curry in their Game 7 win over the Rockets on TNT

TNT’s Warriors-Rockets Game 7 broadcast marks network’s highest first-round viewership since 2009

An average of 6.63 million viewers tuned into the Warriors' Game 7 win over the Rockets.

By Reice Shipley OnMay 7, 2025 0
Indiana Fever guard Caitlin Clark

Caitlin Clark preseason return to Iowa draws 1.3 million viewers for ESPN

Just two NBA preseason games have topped one million viewers for ESPN since 2010.

By Ben Axelrod OnMay 6, 2025 0
A view of the NBA logo.

Local NBA viewership down 9% as large-market teams underachieve

"Local ratings are very much driven by which teams that year exceeded expectations and had all the casual fans come in to join the ride."

By Drew Lerner OnMay 1, 2025 0
An image from the second day of the 2025 NFL Draft.

2025 NFL Draft saw second-highest viewership on record, 40% year-over-year rise

The 2025 NFL Draft's second day was also a ratings blockbuster.

By Andrew Bucholtz OnApr 27, 2025 0
The NFL's dominance in the ratings continued with the first round of the 2025 NFL Draft on Thursday night. Photo Credit: Dan Powers/USA TODAY NETWORK-Wisconsin/USA TODAY NETWORK via Imagn Images

2025 NFL Draft had most-watched first round in five years

"The three linear networks combined for a 6.3 and 13.2 million."

By Michael Dixon OnApr 26, 2025 0
The cover slide from a Nielsen report on Asian American, Native Hawaiian, and Pacific Islander consumers.

Nielsen: Asian American audiences helping to drive sports viewing and streaming

A Nielsen report found Asian American, Native Hawaiian, and Pacific Islander consumers are 33% more likely than the general public to subscribe to sports-specific streaming services.

By Andrew Bucholtz OnApr 23, 2025 0
A Memphis Grizzlies-Oklahoma City Thunder game on ABC on April 20, 2025. (Alonzo Adams/Imagn Images.)

ABC

NBA bets long term over short with Grizzlies-Thunder ABC pick

Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

ESPN posts best Q1 viewership since 2017

Thanks to the College Football Playoff and 4 Nations Face-Off, ESPN is off to a hot start in the ratings in 2025.

By Matt Yoder OnApr 15, 2025 0
With no Tiger Woods, ESPN's coverage of the first round of the 2025 Masters had a significant decrease in viewership compared to 2025. Photo Credit: Peter Casey-Imagn Images

Masters First-Round viewership numbers down 28% from 2024

"Just the presence of the five-time Green Jacket winner in 2024 produced the highest first-round viewership since 2015."

By Michael Dixon OnApr 11, 2025 0
Luka Dončić and Steph Curry face off in Thursday's game between the Los Angeles Lakers and Golden State Warriors. Mandatory Credit: Gary A. Vasquez-Imagn Images

Warriors-Lakers matchup drew one of NBA season’s highest ratings

Is a postseason matchup coming?

By Michael Dixon OnApr 4, 2025 0
North Carolina's First Four win over San Diego State drew a big viewership increase compared to the game in the same time slot last year. Photo Credit: Rick Osentoski-Imagn Images.

Report: UNC’s First Four win saw increased viewership total from 2024 game in same time slot

While their inclusion was debated, the Tar Heels drew a big audience.

By Michael Dixon OnMar 20, 2025 0
ESPN's Rece Davis alongside the SEC Championship-winning Florida Gators

ESPN’s Champ Week coverage delivers highest viewership since 2019

Champ Week coverage was up 21 percent overall across ESPN, ESPN2, and ESPNU from last year's coverage.

By Reice Shipley OnMar 18, 2025 0
Philadelphia Eagles quarterback Jalen Hurts

Super Bowl LIX saw even more people tune in, per Nielsen adjustment

Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.

By Andrew Bucholtz OnMar 7, 2025 0
Los Angeles Lakers guard Luka Doncic

Luka Dončić trade lifts Lakers viewership for ABC

Saturday's audience increased 29% year-over-year for the Lakers' win over the Nuggets.

By Drew Lerner OnFeb 25, 2025 0
Feb 16, 2025; San Francisco, CA, USA; Shaq’s OGs guard Stephen Curry (30) of the Golden State Warriors celebrates with the MVP trophy after defeating Chuck’s Global Stars during the 2025 NBA All Star Game at Chase Center. Mandatory Credit: Kyle Terada-Imagn Images

2025 NBA All-Star Game viewership down 13 percent from previous year

It's the second least-watched NBA All-Star Game of all-time, trailing only 2023's event.

By Ben Axelrod OnFeb 19, 2025 0
Eagles players celebrating their Super Bowl LIX victory over the Chiefs

Fox Super Bowl LIX coverage sets all-time viewership record despite blowout, aided by measurement changes, Tubi

Tubi alone counted for 13.6 million average viewers here.

By Andrew Bucholtz OnFeb 10, 2025 0
The Super Bowl LIX logo. (Kirby Lee/Imagn Images.)

NFL

Why Super Bowl LIX will set a viewership record

Joe Burrow's public pressure of the Cincinnati Bengals helps explain why TV ratings matter to the average fan.

Joe Burrow publicly pressuring the Bengals shows why TV ratings matter for fans

"The cap is going up each year. We just got new TV deals."

By Ben Axelrod OnFeb 6, 2025 0
Super Bowl LIX logo

Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion

Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago.

By Andrew Bucholtz OnFeb 3, 2025 0
ESPN and the College Football Playoff seem uninterested in making major changes to their current scheduling strategy.

ESPN, CFP reportedly not eyeing any schedule changes

SBJ reports that the NFL may have lost a more significant portion of its audience competing with the CFP.

By Sam Neumann OnJan 28, 2025 0
Credit: Amber Searls-Imagn Images

College Football

Is America finally experiencing football fatigue?

A graphic for Nielsen's Big Data+Panel approach.

Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL

"It will forever change audience measurement."

By Andrew Bucholtz OnJan 22, 2025 0
Patrick Mahomes after the Kansas City Chiefs' Jan. 18, 2025 Divisional Round win over the Houston Texans.

ESPN touts Chiefs-Texans as its most-watched NFL game ever

While ESPN's ratings were up, Fox saw a 10 percent dip from last year.

By Andrew Bucholtz OnJan 20, 2025 0
Nearly 34 million viewers tuned in on to watch the Commanders upset the Lions in Saturday night's NFC Divisional Round matchup. Photo Credit: Junfu Han/USA TODAY NETWORK via Imagn Images

Commanders-Lions was ‘fourth-most watched Saturday NFC Divisional Game in Fox history’

Viewership peaked during the historic second quarter.

By Michael Dixon OnJan 19, 2025 0
Josh Allen, Patrick Mahomes, and Lamar Jackson

CBS beating Fox in NFL ratings shows power of star quarterbacks

Gone are the days when airing teams in the largest media markets would secure the biggest audiences.

By Drew Lerner OnJan 9, 2025 0

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