NASCAR’s SVP of Media Brian Herbst talks L.A. Coliseum Clash and increasing ratings
NASCAR will race inside the L.A. Coliseum the week before the Super Bowl.
Ratings News
Cowboys-Buccaneers was most-watched NFL Kickoff Game since 2015, up 20 percent from last year’s kickoff game
The game averaged 26.0 million viewers across TV and streaming.
CFL Week Two action saw the league’s TSN audience up 32 percent versus 2019
The average English-language audience for Week Two this year was 574,500.
“Field of Dreams” game averaged 5,903,000 viewers across Fox and Fox Deportes
This game wound up drawing very, very well for Fox, and it looks like it may become a regular thing.
More people watched Seattle NHL expansion draft on ESPN2 than Cubs-Cards on ESPN, despite advance reporting of picks
These are certainly decent numbers for an expansion draft, especially on ESPN2 and especially one where many picks were reported in advance.
NBA Finals Game 1 ratings were predictably way lower than in 2019
Many expected a drop compared to Game 1 in 2019, when it was played in June, but 35 percent was still a pretty big drop.
Phil Mickelson’s PGA Championship win drives solid Sunday viewership for CBS
Mickelson chasing history drew big crowds on the course and at home.
Lakers-Warriors play-in game averages 5.618 million viewers, most for an ESPN broadcast since 2019 WCF
The Lakers and Warriors drew the best audience for a play-in game so far.
Michigan-Ohio State drew CBS’ largest regular-season college basketball numbers since March 2019
An average of 2.63 million viewers watched Michigan beat Ohio State Sunday.
Super Bowl LV draws 96.4 million viewers over broadcast and digital, fifth decline in last six years
The game was down 8% on CBS alone this year, keeping pace with the larger decline for NFL games this season.
NFL Conference Championship viewership: one up, one down
One timeslot was up and one was down, though both games were up when compared to it counterpart from last year.
NFL Divisional viewership: all four games down from 2019
Another week of declines, though they were on pace with the regular season's average drop.
NFL Wild Card viewership: more games means more viewers, but none can match last year’s heights
The expanded Wild Card Weekend was fun, but it didn't bring in more viewers.
