Friday’s Final Four matchup between the UConn Huskies and the Iowa Hawkeyes lived up to every bit of the hype it had on the court. And luckily for ESPN, the viewership numbers followed suit in a massive way, becoming the new most-watched women’s college basketball game ever.
On paper, it sure seemed like it may be difficult for this game to top the Elite Eight matchup between Iowa and LSU in terms of viewership.
On one side of that game, you had the defending National Champions in LSU with some prominent stars on their team like Angel Reese and Hailey Van Lith. On the other, you had the biggest star in the sport in Caitlin Clark, who of course famously lost to LSU in last year’s title game.
That game delivered what was the previous high for a women’s college basketball game with 12.3 million viewers, a truly historic mark for not only just women’s college basketball but women’s sports as a whole.
Things got even better for the women’s sports landscape on Friday, delivering a whopping 14.2 million viewers with a peak of 17 million viewers. It also became the most-watched basketball game in the history of ESPN networks, and the second most-watched non-football telecast ever.
https://twitter.com/ESPNPR/status/1776705972049752114
These numbers are further proof that women’s college basketball is no longer just a sport watched by a niche audience.
The Athletic’s Richard Deitsch did an excellent job of putting just how impressive these numbers truly are, comparing quite favorably to many of the four major professional sports in the U.S.
To put this in perspective. This game tops…
• Every World Series game last year.
• Every NBA Finals game last year.
• Every Daytona 500 since 2013.
• Every Masters final round viewership since 2013.
• All but five CFB games in 2023. https://t.co/i7e3G7DWSK— Richard Deitsch (@richarddeitsch) April 6, 2024
UConn led by the great Geno Auriemma has always been a powerhouse in the sport, which certainly doesn’t hurt matters when it comes to the ratings.
However, it’s hard to argue that Caitlin Clark was very clearly the driving force of these viewership numbers. This certainly begs the question, can viewership numbers get even better for the National Championship between Iowa and South Carolina?
Only time will tell. But there are a few storylines that could actually benefit matters in terms of viewership.
South Carolina is undefeated on the year with a 37-0 record. So naturally, everyone will want to see if Iowa and Caitlin Clark can take them down. This is also the first time that Iowa has been underdogs in the tournament thus far, currently sitting as 6.5 point underdogs to the Gamecocks on the majority of sportsbooks.
Everyone loves a good underdog to root for. And Caitlin Clark and the rest of the Iowa team already have quite the following. So don’t be surprised to see this game reach even better heights for ESPN.
[ESPN]
