A CBS "Super Bowl Greatest Commercials" special graphic.

There’s always a lot of discussion around the Super Bowl’s commercials, and that leads to an interesting CBS broadcast special Wednesday. For the 20th straight year, they’re airing a “Super Bowl Greatest Commercials” special, with this one hosted by The NFL Today’s Boomer Esiason and NCIS Los Angeles‘ Daniela Ruah. Here’s more on that from a CBS release:

SUPER BOWL GREATEST COMMERCIALS 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on the CBS Television Network and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its 20th anniversary, will be hosted by Boomer Esiason, analyst for CBS Sports’ NFL pregame show THE NFL TODAY, from the NFL TODAY studio in New York City, and Daniela Ruah, star of CBS’ NCIS: LOS ANGELES, from SoFi Stadium in Los Angeles.

Beginning today, viewers can watch and vote for their favorite Super Bowl commercial from the past 20 years at https://www.cbs.com/SBGC. In the special, Ruah and Esiason will present some of the most hilarious, heartfelt and memorable commercials from the past 20 years, and the top two vote-getters will advance to the live vote during the broadcast. Then, viewers will decide the outcome by tweeting the finalists’ hashtags, and the ultimate winner will be revealed at the end of the show.

And here are three promo clips CBS sent along for this. To start with, here’s a look at some of the commercials this special will be featuring:

Here are Esiason and Ruah detailing the history of some great Super Bowl commercials and how that led to this becoming a show:

And here are Esiason and Ruah introducing this year’s countdown:

There’s definitely some appeal here for those interested in the history of Super Bowl ads, and it’s interesting that they’re also going to be showcasing some commercials from Sunday’s Super Bowl LV in advance. For those who are particularly interested in Super Bowl commercials, this could be worth a watch.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.