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There’s a case for Property Brothers and The New Celebrity Apprentice as more efficient ad buys than the Super Bowl

Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.

By Andrew Bucholtz OnFeb 3, 2018 2
Super Bowl LII advertisers aren't worried about protests, according to a NBC executive.

NBC’s Dan Lovinger says no advertisers declined Super Bowl over protests, as the game “transcends the league itself”

"Nobody that we’ve approached has said we’re not interested because of what’s going on. The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that."

By Andrew Bucholtz OnFeb 1, 2018 3
CTV's Super Bowl contest promo.

After Hail Mary stay isn’t granted, Canadians can again watch U.S. Super Bowl ads, but Bell offers $300K in prizes to choose CTV...

Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.

By Andrew Bucholtz OnJan 30, 2018 7

NFL can’t stop Canadians from seeing American Super Bowl ads

NFL wanted Canadian TV network CTV to be able to air its own ads over the hyped American ads

By Ken Fang OnDec 20, 2017 2
NBC 2018 Winter Olympics

NBC projects big Olympic revenue increase, is getting over $5 million for some Super Bowl ads

NBC made around $800 million in revenue on the 2014 Sochi Olympics, and expects a "low double digit" increase for February's PyeongChang Games.

By Andrew Bucholtz OnOct 30, 2017 5

Thanks to first Super Bowl OT, Fox is able to pull in $500 million in ads

Four ads air in OT including one with Olivia Munn

By Ken Fang OnFeb 6, 2017 3

The 5 worst Super Bowl LI commercials

Ads that barely mentioned the product, had deceitful messages and leaned too heavily on nostalgia were among this year's worst Super Bowl commercials.

By Ian Casselberry OnFeb 6, 2017 0

The 10 best Super Bowl LI commercials

Super Bowl ads weren't edgy this year, and perhaps tried too hard to reflect the tumult in our culture. But a few still stood out.

By Ian Casselberry OnFeb 6, 2017 0
84 Lumber Super Bowl ad

Fox vetoes “too political” border wall in lumber company’s Super Bowl ad

There are often debates over what’s acceptable for a TV ad, and that’s particularly true when it comes...

By Andrew Bucholtz OnJan 18, 2017 1
Justin Trudeau

Justin Trudeau lobbied by Marco Rubio and NFL to ban U.S. Super Bowl ads

In a couple of weeks, Canadians will be able to watch the U.S. Super Bowl feed with the...

By Andrew Bucholtz OnJan 11, 2017 3

Super Bowl ad spending for first 51 years totals almost $5 billion

The Super Bowl is an event where the ads are almost as important as the game. Over the...

By Ken Fang OnJan 10, 2017 0

The 10 Worst Super Bowl 50 Commercials

More than the outcome of Super Bowl 50 and the Denver Broncos’ victory over the Carolina Panthers, people...

By Ian Casselberry OnFeb 8, 2016 0

The 10 Best Super Bowl 50 Commercials

Football? Who said anything about football? The commercials are a vital, arguably equal part of the Super Bowl...

By Ian Casselberry OnFeb 8, 2016 0

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