Fox tweeted about the XFL a lot on opening weekend, while ESPN tweeted about it a bit (but gave it a big push thanks to their reach). CBS and NBC ignored it from their main accounts, but plenty of digital companies tweeted about it quite a bit.
"It had to do with access and it had to do with audio and sound — being able to listen in to conversations and play calling. There are a lot of elements that could potentially be groundbreaking. For a football fan or a football viewer, it’s going to be interesting."