The PGA Championship should have gone to ESPN a long time ago
The PGA Championship is much better off with ESPN's event-hype help, but it could do even more to stand out.
The PGA Championship is much better off with ESPN's event-hype help, but it could do even more to stand out.
A big part of this deal was about getting more top content for ESPN+. Including coverage of featured holes and groups even while CBS is on the air.
Tiger Woods had a nice weekend and as a result, so did CBS.
Friday featured just 2.5 hours of golf coverage thanks to the late broadcast window and late summer storms.
"I love the fact that I'm still employed by CBS, and we reached a two-year deal for me to do two events a year. And I told Sean, with tongue firmly in cheek, 'I don't care what you pay me as long as it covers my minimum for my insurance.' He agreed."
It was the lowest rated edition since 2008.
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The PGA Championship moving to May could benefit CBS
The Olympics is also a reason for the change.