State Farm will be the title sponsor of ION’s WNBA Friday Night Spotlight
"We are constantly looking for ways to elevate women in sports, and WNBA Friday Night Showcase on ION will bring the excitement of women’s basketball to even more people."
Advertising News
Action Network and RotoGrinders strike ad sales partnership with Blue Wire
"We’re excited to bring Better Collective’s best-in-class content and podcasts to the Blue Wire Network and work with a partner that understands the modern sports media and gaming space."
New NBA ad campaign features the Mannings, Tony Hawk, Larry Bird, Magic Johnson, and more
“We are thrilled to bring together an illustrious cast of NBA legends, celebrities and fans to match the emotions and anticipation around the most exciting time of the season.”
Travis Kelce talks inaugural Kelce Jam: ‘When I was drafted, there was nothing fun to do afterwards.’
"At this point in my career, I'm over just putting my name on things. I love being an entrepreneur and being able to build with my partners."
The General’s Kale Sligh talks partnerships with Shaq, G League, ‘Bad Luck Brian,’ and ‘The Break’
"The docuseries has become the most-viewed G League partnered content series of all time, proving our campaign messaging is already resonating with key audiences."
NHL digital ad technology continues to show its issues
This was a prominent spot for this technology to glitch, but it's far from the only glitch or wider issue it's had this season.
DI and DII NCAA football set to run clock after first downs, leading to around seven less plays per game
The clock will now run after first downs outside the final two minutes of halves.
WBD Sports’ Tyler Lassiter talks ‘Gordo St. John’ ad campaign, ‘Wow, I didn’t know half the NHL could act’ reception
"Wayne just thought it was hilarious and probably kind of ridiculous. And he was laughing out loud watching the teaser, he was like 'Oh yeah, absolutely.' He wanted to do it, and wanted to be a part of it."
Pro leagues, Fox Sports, NBC outline new policies for sports betting advertising
Networks and leagues are bonding together when it comes to sports betting advertising.
Premier League pulls betting jersey front sponsorships, beginning in 2026
Eight current Premier League clubs, including Newcastle United, currently have betting front sponsorships for their jerseys.
FTX plaintiffs claim Shaq has been evading lawsuit service for five months, call his conduct ‘frankly shocking’
"O’Neal’s conduct over the last 5 months in evading service in this action is unprecedented, and frankly shocking, based upon the extent of his public appearances, persona, and presence."
FuboTV rebrands to Fubo, with help from Ryan Reynolds, Kevin Garnett, and Mark Sanchez
"The reason Maximum Effort believes in Fubo is it’s the one product that captures the best of cable and the best of streaming, while having the very meaningful differentiator of live sports."
The G League’s ‘The Break’ docuseries capitalizes on Mac McClung’s incredible Slam Dunk Contest win
The Break hit the difficult target of featuring someone before they come to wide attention, then using that relationship well for extra access around something that got the subject wide attention.
