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Advertising News

Scottie Scheffler's mugshot

Nike ad pokes fun at Scottie Scheffler arrest

"Guilty."

By Ben Axelrod OnMay 19, 2025 0
The FTX logo.

Tom Brady, Steph Curry, Naomi Osaka and other FTX celebrity promoters have most claims against them dismissed

The lawsuit here now won't have most of its claims apply to these "celebrity promoters."

By Andrew Bucholtz OnMay 8, 2025 0
Comcast announces spinoff to be named Versant

NBC to sell spinoff Versant’s ads for two years

It's unclear if the partnership will extend beyond then.

By Drew Lerner OnMay 7, 2025 0
Various sports network logos

Market volatility could prove death knell for linear TV

Live sports might be its only saving grace.

By Drew Lerner OnApr 16, 2025 0
An image of BYU’s Richie Saunders in an Ore-Ida “Heir Richie” campaign. (Kraft Heinz.)

Advertising

How a broadcast mention of Richie Saunders’ Tater Tots connection led to ‘unique opportunity’ of Ore-Ida NIL deal

Warner Bros. Discovery WBD logo

Warner Bros. Discovery to lose $1.1 billion in advertising without NBA

The company will lose its NBA rights following this season.

By Drew Lerner OnMar 21, 2025 0
NHRA driver and owner Bob Tasca cuts a promo on Fox over IndyCar ads.

NHRA posts clip of Bob Tasca cutting promo on ‘fake news network’ Fox over IndyCar ‘fastest’ ads

"I didn't think it was Fake News Network on Fox!"

By Andrew Bucholtz OnMar 11, 2025 0
Napheesa Collier (24) of the Lunar Owls

Unrivaled is featuring commercial-free quarters

The first and fourth quarters of games are being shown commercial-free.

By Drew Lerner OnFeb 26, 2025 0
Guy Fieri on a float at his “Guy Fieri’s Flavortown Tailgate,” in partnership with Medium Rare. (Alive Coverage for Medium Rare.)

Advertising

How Medium Rare took Sports Illustrated, Shaq, and Guy Fieri’s brands to the public at Super Bowl LIX

A modified Hollywood sign image from a Gatorade ad for Luka Dončić's Lakers' debut.

Luka Dončić’s Lakers’ debut saw Gatorade, Nike, the team, and the fans go all-out

From big brands to ESPN, team, and fans' moves, Dončić's L.A. debut drew a ton of attention.

By Andrew Bucholtz OnFeb 11, 2025 0
Pat McAfee in Super Bowl LIX NFL Flag 50 commercial

Pat McAfee stars in Super Bowl commercial for girls’ flag football initiative

McAfee might have a future as a school principal... or an actor.

By Brendon Kleen OnFeb 9, 2025 0
Lil Wayne in a Cetaphil ad.

Lil Wayne addresses his NFL snub for Kendrick Lamar in Super Bowl ad airing in New Orleans

Lil Wayne turned his annoyance at this snub into a local Super Bowl ad.

By Andrew Bucholtz OnFeb 9, 2025 0
A "Goodells" sign on grass from a Jeeter/National Lampoon ad.

Ricky Williams and Calvin Johnson mock Roger Goodell in Jeeter/National Lampoon Super Bowl-adjacent cannabis short

A video from Jeeter and National Lampoon released Sunday involves Ricky Williams, Calvin Johnson, and a shot at Roger Goodell.

By Andrew Bucholtz OnFeb 9, 2025 0
Super Bowl LIX

Fox reportedly secures record ad revenue for Super Bowl LIX

The network has reportedly sold a double-digit number of 30-second spots for more than $8 million a pop.

By Drew Lerner OnJan 29, 2025 0
Super Bowl LIX logo

State Farm pulls Super Bowl ad amidst criticism surrounding Los Angeles fires

State Farm has been heavily criticized in the wake of the fires.

By Arthur Weinstein OnJan 15, 2025 0
The "Frosted Strawberry" Pop-Tarts Bowl mascot is risen. (Pop-Tarts Bowl on X.)

The Pop-Tarts Bowl saw a resurrected mascot, mascot combine drills, and Cole Cubelic in a costume

The Pop-Tarts Bowl interrupted its tribute video to last year's mascot with that mascot's resurrection.

By Andrew Bucholtz OnDec 28, 2024 0
Viewers were outraged as NFL RedZone ran multiple ads during Sunday's broadcast.

Viewers outraged as NFL RedZone breaks ‘commercial-free’ promise

It might be time for Scott Hanson to find a new catchphrase.

By Ben Axelrod OnDec 16, 2024 0
An image from a Topps ad featuring John Elway and Larry David.

Larry David returns as voice of George Steinbrenner in new Topps ad with John Elway, Stephen A. Smith

"It's Elway! The sky's the limit for that guy!"

By Andrew Bucholtz OnDec 4, 2024 0
“Thursday Night Football” broadcasters (from left) Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, Andrew Whitworth, and Richard Sherman on the Prime Video set at SoFi Stadium on Dec. 8, 2022. (Kirby Lee/USA Today Sports.)

Advertising

Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’

Jimmy Pitaro during the 2023 College Football Playoff National Championship game.

Sports media execs address attracting a younger audience

"So you can spend hours a day, which would have been unheard of not that long ago, engaging with a sport but never sit down and watch a three-hour window."

By Drew Lerner OnOct 31, 2024 0
Fox Sports broadcaster Kevin Burkhardt

Fox could lose big ad revenue in World Series sweep

The network could lose out on nearly $150 million in unrealized ad revenue should the Dodgers take care of business in Game 4.

By Drew Lerner OnOct 29, 2024 0
The blown call in the Los Angeles Rams' win over the Minnesota Vikings provided an ad opportunity for Lasik.

Lasik uses missed call in Rams-Vikings as ad opportunity

"Better vision. Better Calls."

By Ben Axelrod OnOct 25, 2024 0
A "Too Many Balls" frame from a BOS Nation FC NWSL ad.

NWSL’s BOS Nation FC abandons ‘Too Many Balls’ website and shirts after criticism

"I honestly did not perceive this team to be so unserious."

By Andrew Bucholtz OnOct 16, 2024 0
Head of Amazon Prime Video Mike Hopkins

Prime Video’s Mike Hopkins says Amazon wouldn’t have done NBA deal without new ad revenue

Mike Hopkins also revealed Prime Video will become profitable by itself "very soon."

By Brendon Kleen OnOct 11, 2024 1
ESPN’s original Monday Night Football schedule for 2024-25. More games will now be simulcast on ABC.

ABC

Somehow, six more Monday Night Football simulcasts returned to ABC

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