Prime Video’s Mike Hopkins says Amazon wouldn’t have done NBA deal without new ad revenue
Mike Hopkins also revealed Prime Video will become profitable by itself "very soon."
Advertising News
Somehow, six more Monday Night Football simulcasts returned to ABC
Duke Cannon creates ‘O-LINE’ docuseries featuring college football stars
NBC foregoing commercial breaks for split-screen ads during NASCAR green flag laps
NBC is changing how it handles its NASCAR ad presentation for three races.
LeBron James’ DraftKings partnership has its first TV ad, with Kevin Hart mocking his ‘NFL offer’ and age
"How are you going to celebrate a win, give everybody butterscotch candy?"
Fox reportedly nearing sellout of Super Bowl LIX ad inventory
The advertising lineup for Super Bowl LIX seems about set.
Deion Sanders featured in new DirecTV ads as ‘Coach Prime’ pigeon
"With Coach Prime, we’ve added a new confident and very astute bird to the flock."
X CEO Linda Yaccarino’s video begging for ads gets roasted amidst lawsuit against advertisers
Pitbull becomes first artist to buy sports stadium naming rights, doing so with Florida International University
"Like FIU, he started out very 305 and became worldwide."
Military marketing expert: Army partnership with The Rock and the UFL was ‘flawed from the start’
"The Army aligned with a new property that didn't have an established fanbase and expected immediate results."
Google pulls ‘Dear Sydney’ AI ad from NBC’s Olympics coverage after backlash
Google's "Dear Sydney" ad will no longer pop up on Olympics coverage.
Big Ten officially unveils new ‘Maps’ ad with West Coast schools
And yes, the song is the same.
The Army’s ‘catastrophic’ partnership with The Rock and the UFL reportedly led to loss of 38 enlistments
"The center of gravity was Johnson, whom service planners were hoping could elevate the Army brand."
Everybody hates Google’s Sydney McLaughlin-Levrone AI commercial
"It is one of the most disturbing commercials I’ve ever seen."
Super Bowl ad rates have plateaued, may have peaked heading into LIX
Super Bowl LIX ad prices won't be substantially increasing, and may have hit a peak.
Reddit sports partnerships could boost engagement and ads but risk fan alienation
Odell Beckham Jr. and Nike both claim victory in $20 million lawsuit against each other
As often seems to be the case, the true winner was the lawyers.
Women’s sports brand Togethxr has made $3 million this year on its signature t-shirt
Everyone watches women's sports.
Stanley Cup Final Game 7 expected to generate millions in ad revenue for Disney
The Oilers' comeback has helped fill Disney's pockets.
HOMAGE’s Ryan Vesler talks teaming with Ryan Reynolds’ Maximum Effort: ‘We wanted a partner who could provide more than just capital.’
Fanatics pranks Victor Wembanyama to announce Rookie of Year honors
"This is an insane tribute."
Snoop Dogg’s Gin & Juice brand is Arizona Bowl’s new sponsor
"I'm ready to bring the 'juice' back to college football."
Bill Simmons mocked for refuting his own ad read
Simmons' opinions on the Burger King commercial song appeared to quickly shift between an ad read and his podcast content.
IndyCar rejects Donald Trump-Robert F. Kennedy Jr. livery for Indy 500 car
"IndyCar does not approve sponsorships associated with elected officials, candidates for political office or political action committees."
Audacy launches Audacy Sports sub-brand covering stations, streaming, and podcasts
The move combines everything from live games to radio shows to podcasts, allowing ad buys across wide ranges of Audacy Sports content.
