Advertising News
Nickelodeon alternate Super Bowl LVIII broadcast reportedly seeing low ad demand
Media buyers estimated to Ad Age that Nickelodeon's broadcast still has 13-15 ad slots available.
Tiger Woods parts ways with Nike after 27 years
Woods signed with Nike when he turned pro at 21. Now, he's moving on.
Sports Illustrated: The Party returns to Super Bowl weekend, continues Authentic Brands branding push
Sports Illustrated: The Party reflects a lot of what Authentic is trying to do with SI.
Omaha Productions’ Kristen Herlihy talks three-week turnaround on eight-player Bud Light ad: ‘We’re a nimble team.’
Caitlin Clark signs NIL deal with Gatorade, releases ‘You Can Too’ commercial
Clark said this deal is about how she and other NCAA athletes can "build something of our own off the court."
Cristiano Ronaldo sued for $1 billion over Binance NFT promotion
Even after this lawsuit, Ronaldo tweeted about "cooking something up" with Binance.
Fox Sports joins pause on X advertising after ads ran next to antisemitic content, putting more pressure on NFL
Fox Sports, Ubisoft, and Paris Hilton's 11:11 Media are joining the companies pausing advertising on X.
NFL sticks with X despite media company boycotts, says they’ve ‘expressed concerns’
"We continue to work with them because our fans are clearly there."
ESPN parent Disney joins wave of companies suspending X advertising after Elon Musk endorsed antisemitic post
Disney has followed IBM, Apple, and Lionsgate in pausing advertising on X.
Latest awkward late-game NFL switch saw some viewers miss Saints-Vikings Hail Mary for ‘Undisputed’ commercial
Some viewers, including those around Beaumont, Texas, didn't get to see Jameis Winston's Hail Mary throw.
The NBA now has an official underwear, and it’s Kim Kardashian’s SKIMS
“Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive."
DirecTV becomes new Holiday Bowl title sponsor
"We look forward to showcasing DIRECTV as the destination for all your favorite sports – with or without a satellite – throughout the bowl season and in the exciting matchup at Petco Park on Dec. 27."
ESPN releases two new ‘This is SportsCenter’ ads starring Jayson Tatum
Boston Celtics star Jayson Tatum stars in the latest two 'This is SportsCenter' ads.
YouTuber MrBeast’s food brand is this year’s Charlotte Hornets jersey patch sponsor
The massively popular YouTuber is moving into the sports sponsorship world.
CBS execs talk FAST strategy with ‘terrific growth engines’ Sports HQ and Golazo
Verizon offers customers 40 percent off NFL+ Premium, notable given rights history
General Booty strikes underwear NIL deal with Rock ‘Em Socks
"He gave us valuable feedback on the fit before he even started to design his own collection."
DirecTV is giving new customers free NFL Sunday Ticket despite no longer having those rights
New DirecTV subscribers who sign up for NFL Sunday Ticket through Google can get a $400 prepaid Visa rewards card.
Travis Kelce is DirecTV’s new ‘Overly Direct Spokesperson,’ showing off SportsCentral and Sports Pack offerings
"I’ve loved seeing the DirectTV commercials over the years and I’m honored to follow in the footsteps of several football legends that I also call friends."
Good Karma Brands to run operations, sales for ESPN Radio, podcasts: ‘We’re going to treasure their brand the same way they do.’
ESPN plans two women-focused SportsCenter takeovers as part of Ally advertising partnership
FIFA Women’s World Cup’s success breaks down barriers and stereotypes across the globe
Different in the world of sports isn’t always a bad thing, especially when it comes to women’s sports and the Women's World Cup.
Shannon Sharpe’s secret project revealed
That's kind of disappointing.
Ads for next NFL title game selling fast: ‘If you want Super Bowl—now!’
CBS is reportedly seeking an average of $6.5 million for 30-second spots, similar to what Fox charged last year.