Russell Wilson's new "DangerTalk" podcast on ESPN is just the latest in a growing trend of content deals media companies have signed with active athletes. And the history and implications of that trend are worth some consideration.
The 10 Mountain West schools other than Hawaii and Boise State made $1.1 million per year per school under the current deals with CBSSN and ESPN. They could hit $3 million or more under these new deals.
“We believe that we have a good faith obligation to offer to enter into an exclusive negotiation period with CBS, but do not believe that CBS has any first refusal rights for reasons that can best be addressed by our legal counsel.”