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Archives

The Athletic Logo

How The Athletic is shifting its coverage of women’s soccer and women’s sports in general

“That's how you tell a story that reaches more people, if you're hearing from more people.”

By Andrew Bucholtz OnApr 30, 2025 0
Seattle Reign FC defender Phoebe McClernon

NWSL looking to sell a Sunday night TV package

The league is courting both new and existing broadcast partners for a deal.

By Drew Lerner OnApr 1, 2025 0
A "Too Many Balls" frame from a BOS Nation FC NWSL ad.

Boston’s NWSL team changes name following ridiculed ‘Too Many Balls’ launch

The team was widely ridiculed in October for its launch campaign, featuring the "Too Many Balls" slogan.

By Arthur Weinstein OnMar 15, 2025 0
Ali Krieger at a Gotham FC ring ceremony celebrating their 2023 NWSL championship on April 14, 2024. (Vincent Carchietta/USA Today Sports.)

ESPN

Ali Krieger on NWSL broadcasting growth: ‘You can actually see the quality you’re investing in.’

A NWSL Zone graphic.

Roku launches first women’s sports league zone for NWSL

This is the latest step in Roku boosting its women's sports content.

By Andrew Bucholtz OnMar 13, 2025 0
Director Marie Margolius spoke to Awful Announcing on her "For The Win: NWSL" docuseries and women's sports coverage.

NWSL docuseries director Marie Margolius: Women’s sports coverage should ‘focus on the sport’

"The best way that we can tell stories about women's sports is to focus on the sport, and to focus on the stakes and the competition."

By Andrew Bucholtz OnMar 7, 2025 0
Racing Louisville FC midfielder Taylor Flint

CBS, ESPN, Amazon announce NWSL coverage plans for 2025 season

CBS will air the NWSL championship game in primetime for the fourth consecutive year.

By Drew Lerner OnJan 22, 2025 0
Mar 9, 2024; Kansas City, Missouri, USA; A general view of CPKC Stadium during an open house a week before the home opener for the Kansas City Current.

‘CBS Mornings’ to host live show from NWSL Final

CPKC Stadium is the first soccer arena built for a women’s professional sports team in the world.

By Sam Neumann OnNov 15, 2024 0
A "Too Many Balls" frame from a BOS Nation FC NWSL ad.

NWSL’s BOS Nation FC abandons ‘Too Many Balls’ website and shirts after criticism

"I honestly did not perceive this team to be so unserious."

By Andrew Bucholtz OnOct 16, 2024 0
San Diego Wave FC forward Alex Morgan (13) waves to fans following her final match before retirement between San Diego Wave FC and the North Carolina Courage at Snapdragon Stadium.

ESPN AI recap of Alex Morgan’s final professional match fails to mention Alex Morgan

"[San Diego's Kennedy] Wesley was the standout player, contributing defensively as well as on offense."

By Sean Keeley OnSep 9, 2024 3
Racing Louisville FC midfielder Taylor Flint

TV and Streaming Viewing Picks for August 23, 2024: how to watch NWSL return

The NWSL returns after its Olympic break with two games tonight.

By Ken Fang OnAug 23, 2024 0
Landon Donovan Photo Credit: Fox Sports

Landon Donovan named interim head coach for NWSL’s San Diego Wave

“We are thrilled to have Landon join the club."

By Arthur Weinstein OnAug 16, 2024 0
Credit: Scarves & Spikes

MLS

Atlanta United site ‘Scarves and Spikes’ retracts report on MLS-backed women’s league

Ashley Sanchez hit with sprinkler during NWSL match

NWSL star Ashley Sanchez soaked by sprinklers during sideline interview

"Oh shoot. Oh my gosh!"

By Brandon Contes OnAug 1, 2024 0
Jill Ellis at a San Diego Wave match on June 7, 2024. (Orlando Ramirez/USA TODAY Sports.)

Soccer

San Diego Wave ex-employees blast Jill Ellis & others, club responds with ‘defamatory statements’

Amazon

‘It all starts with trust’: Betsy Riley and Mike Watts discuss how Prime Video’s NWSL coverage got key off-field access

Mike Watts (L) and Lori Lindsey at the NWSL on Prime opener at Red Bull Arena on March 15, 2024.

Amazon

Prime Video’s Mike Watts, Betsy Riley talk ‘unfathomable’ growth of NWSL, evolution of women’s soccer broadcasting

CBS Sports NWSL Femenil Summer Cup

CBS Sports expands NWSL deal to include Femenil Summer Cup with Liga MX

CBS Sports is adding even more women's soccer to its schedule this summer.

By Joe Lucia OnMay 28, 2024 0
JJ Watt in 2023.

JJ Watt has hilarious comment on carrying emergency diaper for his son

"This ain’t my first rodeo. (You can imagine how the first rodeo went now that I carry a back pocket diaper at events.)"

By Andrew Bucholtz OnApr 13, 2024 2
Photos via USA TODAY. Edit by Liam McGuire, Comeback Media.

College Basketball

Women’s sports coverage is growing – who is it for?

Joseph "Jojo" Tidd and Carson Pickett on a NWSL on ION pregame feature.

Carson Pickett reunited with young fan with limb difference on NWSL on ION pregame show feature

"To be able to share that moment with you, even though you were so young, was one of the coolest things ever."

By Andrew Bucholtz OnMar 30, 2024 2

Prime Video announces 2024 NWSL broadcasters, including Kealia Watt

A week ahead of the start of its NWSL coverage, Prime Video has revealed its lineup of NWSL broadcasters.

By Joe Lucia OnMar 7, 2024 0
A NWSL on ION Saturday Night Soccer graphic.

Scripps Sports announces NWSL on ION plans, including talent for league’s first weekly studio shows

Scripps Sports has released their NWSL studio and match broadcast lineups.

By Andrew Bucholtz OnMar 6, 2024 0
Scripps Sports president Brian Lawlor.

Scripps Sports’ Brian Lawlor talks one-year anniversary: ‘You’ve got to go where there’s opportunity.’

"I think you'll see us continuing to acquire sports rights."

By Andrew Bucholtz OnDec 18, 2023 0
NWSL

NWSL announces new media rights deals, reportedly paying $60 million annually

The NWSL's new media rights deals have finally been announced.

By Joe Lucia OnNov 9, 2023 3

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