"Somewhere along the way, [the UFC] forgot that the product that they are selling is the fighter, and that they have to take care of that product, and that they have to put out a good product by making sure that those people can focus on their jobs and not getting sponsors and things like that."
"It definitely was shocking in a good way when it did as well as it did, and you'd see an episode released and there were like a million views in an hour which climbed to six, seven, eight million in a day."
"'What were the feelings? What are the anecdotes? What were the emotions surrounding it for that person?' It's a little hard sometimes to get to that, but that's the challenge and that's the key for this series."
A blind e-mail from high-school principal Nick Elam has turned into TBT adopting the Elam Ending, which Dugar calls "an awesome, awesome, awesome experience. It’s like pure, possession-oriented, very high-stakes basketball."