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Originals News

Instagram

Wave Sports + Entertainment’s Mack Sovereign talks shift to more original content and deals with creators

"We had at least hypothesized that talent is a way to develop that deeper relationship with that audience, putting a face to the brand to really make it feel like there is a voice and a personality that is behind the page, and helping separate ourselves from the ocean of football information that gets shared online."

By Andrew Bucholtz OnDec 9, 2021 0
MMA

PFL CEO Peter Murray talks how 2020 studio pivot set up 2021 live event success, and “tripling down” on live events in 2022

"You're talking about over 30 live events coming from the PFL in 2022. So it will be a year-round activation for live events with differentiated products."

By Andrew Bucholtz OnDec 1, 2021 0
Originals

LZ Granderson and Will Leitch talk their The Long Game podcast: “This is good shit. This is good chemistry.”

"Getting to work with LZ is deeply, deeply exciting for me, and it gives me that satisfaction, and I hope he lets me do it forever."

By Andrew Bucholtz OnNov 30, 2021 1
MLB

MLB’s Chris Marinak talks almost two decades of MLB streaming, and changes to keep fans engaged in the offseason

MLB.tv has grown a lot over its 19 years of existence, and MLB chief operations and strategy officer Chris Marinak told AA many more changes are ahead.

By Andrew Bucholtz OnNov 23, 2021 0
Films

Director Fernando Villena talks “Dear Rider,” on Jake Burton Carpenter and Burton Snowboards: “This was the startup of startups.”

"Jake's story was also the story of an entrepreneur, and a man who envisioned a sport where there was none, and threw everything he had into making it a sport."

By Andrew Bucholtz OnNov 8, 2021 0
MLB

Craig Barry on Turner Sports’ remarkable month and cross-sports intertwining: “This was something where the planets aligned.”

"This is a really interesting opportunity in the sports world that we have the ability to create some access to, and we thought that was important."

By Andrew Bucholtz OnOct 24, 2021 0
League Networks

Steve Byrd talks Sportradar’s partnership with Big Ten Network for the relaunch of B1G+, and the “showcase” it gives their OTT product

""We do stream thousands of games a year, MLB, NBA, NHL, etc, to bookmakers on a global basis. But with that same infrastructure, we're able to deliver a high-quality OTT service."

By Andrew Bucholtz OnOct 20, 2021 0
Films

“The Last Dance” director Jason Hehir talks “Countdown: Inspiration4 Mission To Space”: “You don’t get higher stakes than that.”

"I'm always fascinated by ordinary people doing extraordinary things, and you can't find a better example than that with these people signing up to get in a rocket and go to space, and having to learn what astronauts learn."

By Andrew Bucholtz OnOct 5, 2021 0
NFL

Mike Wright talks The Fantasy Footballers’ indie success and rise from struggles: “It was ‘Okay, we’ve got another month.'”

"We're not the giant ship, we're the tiny little speedboat."

By Andrew Bucholtz OnOct 1, 2021 0

NCAA

Realignment, stagnation, and a lack of ambition: How the Big 12 wilted and lost Texas and Oklahoma

Boxing

Top Rank’s Brian Kelly and WAVE.tv’s Greg Bobolo discuss content partnership and focus on reaching younger viewers

"The format of boxing is really catered towards the consumption behavior of the younger demographic."

By Andrew Bucholtz OnAug 20, 2021 0
NBC

NBC VP of NASCAR production Jeff Behnke talks back-to-back “radio-style” broadcasts and the “jolt of energy” involved

"It gives fans and viewers an opportunity to feel the passion and the energy up close all the way around the track."

By Andrew Bucholtz OnAug 13, 2021 0
Films

Chapman and Maclain Way talk Netflix “Untold” series, including “Malice at the Palace,” “Crime and Penalties,” “Breaking Point”

"That was ultimately our criteria; no holds barred, let's get into it, let's talk about these stories, the good, the bad, and the ugly. Let's make something that audiences can really enjoy."

By Andrew Bucholtz OnAug 11, 2021 0

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