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A graphic for Nielsen's Big Data+Panel approach.

Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL

"It will forever change audience measurement."

By Andrew Bucholtz OnJan 22, 2025 0
Patrick Mahomes after the Kansas City Chiefs' Jan. 18, 2025 Divisional Round win over the Houston Texans.

ESPN touts Chiefs-Texans as its most-watched NFL game ever

While ESPN's ratings were up, Fox saw a 10 percent dip from last year.

By Andrew Bucholtz OnJan 20, 2025 0
Baltimore Ravens defensive tackle Nnamdi Madubuike

NFL Wild Card weekend mostly down in viewership year-over-year

The league's audiences were still massive compared to any other sport.

By Drew Lerner OnJan 14, 2025 0
Josh Allen, Patrick Mahomes, and Lamar Jackson

CBS beating Fox in NFL ratings shows power of star quarterbacks

Gone are the days when airing teams in the largest media markets would secure the biggest audiences.

By Drew Lerner OnJan 9, 2025 0
While the NFL continued to dominate television ratings in 2024, it did experience a slight drop after a massive increase in 2023. Photo Credit: Chris Jones-Imagn Images

NFL ratings experience slight decrease in 2024

Even with the slight drop, the NFL is still the King of TV ratings.

By Michael Dixon OnJan 8, 2025 0
New York Giants quarterback Tommy DeVito

Local NFL viewership is down despite strength of national windows

21 of the NFL's 32 teams have seen year-over-year viewership declines in their local markets.

By Drew Lerner OnDec 24, 2024 0
Los Angeles Rams linebacker Michael Hoecht (97) reacts after the Rams made a field goal against the San Francisco 49ers in the fourth quarter at Levi's Stadium.

‘Thursday Night Football’ continues ratings boost with Rams-49ers

TNF is now averaging 13.51 million viewers in 2024, up 12% from this point last season.

By Sean Keeley OnDec 14, 2024 0
The NFL shield logo

NFL sees highest average viewership through Week 12 since 2015

The league continues to show it's the only game in town when it comes to mass viewership events in the United States.

By Drew Lerner OnNov 28, 2024 0
Mandatory Credit: Jerome Miron-USA TODAY Sports

CBS

Can the Lions really out-rate the Cowboys on Thanksgiving?

Baltimore Ravens running back Derrick Henry

NFL’s Week 4 ratings a mixed bag compared to last season

NBC's Sunday Night Football was down 16.5% versus last season.

By Drew Lerner OnOct 1, 2024 0
Kansas City Chiefs place kicker Harrison Butker (7) celebrates after kicking the game-winning field goal as time expires in the fourth quarter of the NFL Week 2 game between the Kansas City Chiefs and the Cincinnati Bengals at Arrowhead Stadium in Kansas City on Sunday, Sept. 15, 2024. The Chiefs took a 26-25 win with a go-ahead field goal as time expired.

NFL Week 2 ratings: CBS, Fox, NBC off to best starts in years

CBS is off to its best two-week start to the season since 1998-1999.

By Sean Keeley OnSep 17, 2024 1
Credit: ESPN2

ESPN

Jets-49ers ManningCast posts lowest viewership since 2021 debut

Sep 8, 2024; Cleveland, Ohio, USA; Dallas Cowboys defensive end DeMarcus Lawrence (90) forces a fumble on Cleveland Browns quarterback Deshaun Watson (4) during the second half at Huntington Bank Field. Mandatory Credit: Ken Blaze-Imagn Images

NFL Week 1 ratings: Everyone’s a winner as networks draw huge numbers

Every network had something to celebrate in Week 1 of the NFL season thanks to soaring ratings on almost every platform that televised games.

By Matt Yoder OnSep 10, 2024 1
Tom Brady Kevin Burkhardt

Tom Brady Fox debut scores big Week 1 increase with huge caveat

Tom Brady's debut in the broadcast booth scored big ratings for the NFL on Fox, but maybe not as much as would have been hoped for.

By Matt Yoder OnSep 10, 2024 2
NFL Thursday Night Football on Amazon Prime Video

Nielsen’s first-party data usage should alleviate NFL ratings dip

Expect to see ratings for all streaming NFL partners to magically go up.

By Sean Keeley OnSep 10, 2024 0
A Los Angeles Votes public service message for the 2020 Presidential election on the field at SoFi Stadium..

2024 election race likely to wreak havoc on sports programming, NFL ratings

"Most of my sources expect NFL viewership to decline this year for the first time in a while..."

By Sean Keeley OnJul 24, 2024 3
Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates with girlfriend Taylor Swift after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Super Bowl LVIII sees record-setting women’s viewership, ratings

Super Bowl 58 set astronomical ratings for broadcast television, and the event saw record-setting women's viewership.

By Chris Novak OnFeb 13, 2024 3
Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) hoists the Vince Lombardi Trophy after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports

CBS

CBS records most-watched telecast in history with Super Bowl LVIII broadcast

Gambling

Has sports betting led to an increase in NFL ratings?

What impact will a Donald Trump and Joe Biden campaign have on the NFL?

NFL

NFL could buck historical trends with Trump-Biden presidential rematch this fall

NBA ratings fall further behind NFL on Christmas Day

The NBA saw huge declines in ratings on Christmas Day while the NFL continued to see its viewership numbers soar.

By Awful Announcing Staff OnDec 28, 2023 3
Saquon Barkley (L) and Jalen Hurts after the Giants-Eagles Christmas game.

Fox’s Christmas Day Giants-Eagles broadcast set network high, saw huge year-over-year jump

This was the most-watched Christmas Day broadcast of any kind ever on Fox.

By Andrew Bucholtz OnDec 27, 2023 0
Controversial UFC fighter makes false claims about NFL ratings

Controversial UFC fighter makes false claims about NFL ratings

The NFL will be just fine, chugging along with its record-breaking numbers and vaccine-shilling tight ends.

By Sam Neumann OnDec 27, 2023 6
Lamar Jackson takes on the 49ers on Christmas Day.

ABC’s Christmas Day Ravens-49ers broadcast draws historic ratings

This was the second-most-watched Monday Night Football game since 1996.

By Andrew Bucholtz OnDec 26, 2023 4
Taylor Swift at the Chiefs' Christmas Day game.

Raiders-Chiefs, with lots of Taylor Swift shots, drew NFL’s best Christmas rating since…1989

This was the highest-rated Christmas Day broadcast ever on CBS.

By Andrew Bucholtz OnDec 26, 2023 2

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