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VAB CEO Sean Cunningham claims Nielsen changes greatly favor Amazon over other networks
"The changes Nielsen wants to force into NFL currency next week are greatly favoring a single NFL publisher (Amazon) with single-digit share of live sports programming, through an opaque process that essentially builds a walled garden with favorable fundamentals for Amazon in the NFL, in one of the most competitive, highly valued properties in US marketing."
NBA and NFL dominate with 37 of top 50 watched sporting events of 2023 so far
The NFL had 23 of the top 25 most-watched sporting events of 2023 so far.
Three months later, Super Bowl LVII becomes most-watched U.S. broadcast ever thanks to Nielsen correction
It turns out Fox did set that record after all.
NFL-commissioned Nielsen survey reports big reach and audience gains for Super Bowl LVII
This survey suggests a gain from the previous Nielsen numbers on reach (from 182.6 million to 200 million viewers, a nine percent bump) and average minute audience (from 113.1 million to 136 million viewers, a 20 percent rise).
Super Bowl viewership up six percent in Canada, TSN and RDS set streaming record
Bell Media's CTV/TSN/RDS broadcasts of Super Bowl LVII averaged 8.6 million viewers.
Super Bowl LVII averages 113 million viewers, falling short of targeted record
Fox didn't hit their desired record, but came close.
Will Super Bowl LVII set the all-time viewership record?
Amazon’s audience for preseason game was significantly younger than NFL preseason average
The overall audience here was eighth out of nine nationally-aired preseason games last week, but it was younger than the preseason average.
The NFL’s Divisional Round ratings were predictably impressive
Great games and big names led to a huge weekend for NFL ratings.
21 of 32 NFL teams saw local ratings increases, but Texans, Giants, Bears, Seahawks and more saw big drops
Houston saw an 18 percent drop, while Chicago, Seattle, and the Giants all saw 14 percent drops.
CBS says Raiders-Cowboys Thanksgiving game averaged 38.5 million viewers, highest NFL regular-season audience since 1990
The Cowboys have been involved in several high ratings points this year, but this one really stands out.
Bucs-Patriots was second-most watched Sunday Night Football game ever, most-watched since 2012, with highest share ever
The total average audience here was 28.5 million viewers, with 1.3 million of those watching on streaming.
ESPN’s ManningCast ratings inch upward but total audience percentage dipped
ManningCast will take a few weeks off until Week 7.
Cowboys-Buccaneers was most-watched NFL Kickoff Game since 2015, up 20 percent from last year’s kickoff game
The game averaged 26.0 million viewers across TV and streaming.
Super Bowl LIV was up 79 percent in Canada, the most-watched Super Bowl ever there, boosted by the return of simsub
The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.
Legalized gambling doesn’t seem to be boosting NFL ratings yet, with operators “yet to scratch the surface with those casual bettors”
"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."
Fox, NBC and CBS all post their best NFL ratings in the past few years, with overall NFL regular-season ratings up 4.5 percent
NBC posted their best regular-season NFL ratings since 2015, while CBS and Fox each had their best ratings since 2016.
