Awful Announcing
There was little evidence of Trump's September comments producing a ratings impact, and Trump-favoring markets saw ratings declines at a similar rate to tossup markets.
Both CBS windows and the NBC Sunday night game were up double digits year-over-year.
"I think we've got to do a better job on our messaging. General television, broadcast television, ratings are down across the board, but the NFL is still pretty strong."
NBC's Sunday Night Football posted its best Week 3 overnight since 2015, while Fox's Cowboys-Seahawks broadcast did well despite competition from Tiger Woods' victory at the Tour Championship.
CBS, Fox, and NBC all reported overnight ratings increases compared to Week 2 in 2017.
Despite a downward trend in NFL ratings, there may be a rise in one part of the NFL schedule.
Can anything stop the NFL ratings decline?
Will we see another decline for the big game?
NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.
The Super Bowl could still provide some good year-end news for the NFL and its broadcast partners, NBC specifically.
Playoff ratings are still down — but are also soaring above everything else on TV.
The NFL might have to accept the new normal of lower ratings.
The games were good, but the ratings were not.
59 percent of Britons who had watched American football called it "very/quite boring" in a YouGov survey.
