NFL wild card ratings are all up for the first time in five years, but they’re still well below many past games
Every wild card window grew this year, but that's partly because the ratings last year were so bad.
Archives
Last year’s NFL criticism from President Trump seems to have had only a small impact on Sunday Night Football ratings
There was little evidence of Trump's September comments producing a ratings impact, and Trump-favoring markets saw ratings declines at a similar rate to tossup markets.
Week 4 Sunday NFL ratings again show a year-over-year rise, except for Fox’s afternoon window
Both CBS windows and the NBC Sunday night game were up double digits year-over-year.
Robert Kraft calls for NFL to “do a better job on our messaging” on ratings…by repeating talking points they already use?
"I think we've got to do a better job on our messaging. General television, broadcast television, ratings are down across the board, but the NFL is still pretty strong."
NFL Week 3 afternoon window shot up 11 percent despite competition from Tiger, while SNF rose 17 percent, but early games fell
NBC's Sunday Night Football posted its best Week 3 overnight since 2015, while Fox's Cowboys-Seahawks broadcast did well despite competition from Tiger Woods' victory at the Tour Championship.
All Sunday NFL broadcast windows increase in Week 2
CBS, Fox, and NBC all reported overnight ratings increases compared to Week 2 in 2017.
Media buyers bullish on ‘Thursday Night Football’ on Fox in spite of recent NFL ratings decline
Despite a downward trend in NFL ratings, there may be a rise in one part of the NFL schedule.
DeMaurice Smith wants the NFL to be more like the NBA, but there are some structural issues in the way of that
Will the Super Bowl dip back below 100 million viewers next year?
Can anything stop the NFL ratings decline?
Predicting Super Bowl LII viewership numbers: Another drop coming?
Will we see another decline for the big game?
Since getting NFL rights back, NBC has had far closer Super Bowl games than any other network
NBC's three Super Bowl games since getting rights back in 2006-07 have been decided by four points each. Over that span, Super Bowl broadcasts on Fox have been decided by an average of 12.5 points, and Super Bowl broadcasts on CBS have been decided by an average of 9.75 points.
NFL ratings decline leads to an increase in makegoods, $30 million drop in ad revenue
The Super Bowl could still provide some good year-end news for the NFL and its broadcast partners, NBC specifically.
NFL conference championship ratings down from recent years, but still huge
Playoff ratings are still down — but are also soaring above everything else on TV.
The NFL will face its biggest ratings test this weekend
The NFL might have to accept the new normal of lower ratings.
Bad news continues for NFL, as Divisional Playoffs ratings fall from previous years
The games were good, but the ratings were not.
