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The Super Bowl LIV celebration.

Super Bowl LIV was up 79 percent in Canada, the most-watched Super Bowl ever there, boosted by the return of simsub

The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.

By Andrew Bucholtz OnFeb 6, 2020 5
The Parx Casino near Philadelphia.

Legalized gambling doesn’t seem to be boosting NFL ratings yet, with operators “yet to scratch the surface with those casual bettors”

"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."

By Andrew Bucholtz OnJan 28, 2020 2
NFL logo

Fox, NBC and CBS all post their best NFL ratings in the past few years, with overall NFL regular-season ratings up 4.5 percent

NBC posted their best regular-season NFL ratings since 2015, while CBS and Fox each had their best ratings since 2016.

By Andrew Bucholtz OnDec 31, 2019 9
CBS drew big Week 14 ratings for their late window, mostly featuring Chiefs-Patriots.

NFL on CBS late window for Week 14 (largely featuring Chiefs-Patriots) draws their best rating in four years

This window was up 17 percent from last year's eighth doubleheader (Steelers-Saints on Dec. 23), and The NFL on CBS is up two percent on the year overall.

By Andrew Bucholtz OnDec 9, 2019 2
Cowboys' HC Jason Garrett (R) and Patriots' HC Bill Belichick (L) shake hands after a Nov. 24 game.

Cowboys-Patriots tied for Fox’s best regular-season NFL broadcast since 1996, was highest-rated broadcast since February’s Oscars

Cowboys-Patriots aired nationally on Fox, with only limited competition in some markets from Jaguars-Titans on CBS. That, plus the strong ratings draws involved and the possible playoff implications, helped lead to a massive 19.5 metered market rating.

By Andrew Bucholtz OnNov 25, 2019 0
NFL ratings for Week 5 included SNF dropping week-to-week.

NFL Week 5 ratings: CBS singleheader rises, Sunday Night Football drops week to week but stays even with last year, Fox posts a...

CBS is now off to its best NFL start since 2016.

By Andrew Bucholtz OnOct 7, 2019 2
The Bengals and Steelers MNF ratings dropped year over year, but were slightly up from last week's Bears-Redskins.

Monday Night Football’s Bengals-Steelers game sees 21 percent viewership drop year-over-year, but rises slightly from Week 3

Shockingly, the winless Steelers and Bengals drew less viewers than last year's Chiefs-Broncos matchup.

By Andrew Bucholtz OnOct 1, 2019 2
The NFL 100 logo.

NFL ad pricing is up 5 to 10 percent year over year, a rebound from 2018’s declines

Improved 2018 regular-season ratings likely played a role here.

By Andrew Bucholtz OnSep 7, 2019 3
The 2019 Hall of Fame Game dropped 21 percent in viewership year-over-year.

The NFL’s Pro Football Hall of Fame Game dropped 21 percent in viewership from 2018

The Broncos-Falcons Hall of Fame Game Thursday averaged 5.329 million viewers, down from last year's 6.679 million viewers for Bears-Ravens.

By Andrew Bucholtz OnAug 2, 2019 5
NFL Network's 2019 combine promo.

The idea of making NFL Network a “33rd team” is interesting, especially considering not-so-great combine ratings on ABC

Further NFLN access might boost ratings, but top recruits might have some concerns.

By Andrew Bucholtz OnMar 4, 2019 0
Bears-Eagles brought the weekend's best ratings, a year-over-year rise but below some past ones.

NFL wild card ratings are all up for the first time in five years, but they’re still well below many past games

Every wild card window grew this year, but that's partly because the ratings last year were so bad.

By Andrew Bucholtz OnJan 7, 2019 0
Donald Trump

Last year’s NFL criticism from President Trump seems to have had only a small impact on Sunday Night Football ratings

There was little evidence of Trump's September comments producing a ratings impact, and Trump-favoring markets saw ratings declines at a similar rate to tossup markets.

By Andrew Bucholtz OnOct 9, 2018 5
Week 4 NFL ratings saw some gains, including for Giants-Saints.

Week 4 Sunday NFL ratings again show a year-over-year rise, except for Fox’s afternoon window

Both CBS windows and the NBC Sunday night game were up double digits year-over-year.

By Andrew Bucholtz OnOct 1, 2018 4
Robert Kraft on CNBC

Robert Kraft calls for NFL to “do a better job on our messaging” on ratings…by repeating talking points they already use?

"I think we've got to do a better job on our messaging. General television, broadcast television, ratings are down across the board, but the NFL is still pretty strong."

By Andrew Bucholtz OnSep 28, 2018 5
The Week 3 Cowboys-Seahawks game.

NFL Week 3 afternoon window shot up 11 percent despite competition from Tiger, while SNF rose 17 percent, but early games fell

NBC's Sunday Night Football posted its best Week 3 overnight since 2015, while Fox's Cowboys-Seahawks broadcast did well despite competition from Tiger Woods' victory at the Tour Championship.

By Andrew Bucholtz OnSep 24, 2018 0

All Sunday NFL broadcast windows increase in Week 2

CBS, Fox, and NBC all reported overnight ratings increases compared to Week 2 in 2017.

By Phillip Bupp OnSep 17, 2018 2
Thursday Night Football 2

Media buyers bullish on ‘Thursday Night Football’ on Fox in spite of recent NFL ratings decline

Despite a downward trend in NFL ratings, there may be a rise in one part of the NFL schedule.

By Sean Keeley OnSep 5, 2018 3
Feb 4, 2018; Minneapolis, MN, USA; NFL players association executive director DeMaurice F. Smith prior to Super Bowl LII between the New England Patriots and the Philadelphia Eagles at U.S. Bank Stadium. Mandatory Credit: Charles LeClaire-USA TODAY Sports

NBA

DeMaurice Smith wants the NFL to be more like the NBA, but there are some structural issues in the way of that

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