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Archives

AT&T

AT&T is running College Football Playoff National Championship ads featuring a hologram of Lee Corso

This was certainly an unusual advertising move.

By Andrew Bucholtz OnJan 11, 2021 0
ESPN

ESPN will celebrate the 25th anniversary of “This Is SportsCenter” ads with three specials looking back at those commercials

The This Is SportsCenter ad campaign launched in 1995 and has produced more than 400 spots. ESPN will look back at some of those in three specials Sunday.

By Andrew Bucholtz OnMay 21, 2020 0
NBA

In tribute to Little Richard, Spike Lee posted a 1991 commercial he directed starring Little Richard and Michael Jordan

In 1991, Little Richard appeared as a genie in a Spike Lee ad for Air Jordans.

By Andrew Bucholtz OnMay 9, 2020 0
ESPN

ESPN’s NFL Draft ad on Tua Tagovailoa and his family feels odd given their previous coverage

An ESPN NFL Draft ad focusing on Tua Tagovailoa's family seems a little strange in light of the 2018 firestorm ESPN kicked off with a feature that included coverage of Tagovailoa's father beating him with a belt.

By Andrew Bucholtz OnApr 2, 2020 2
ESPN

ESPN unveils 12 new “This Is SportsCenter” ads, including three (two debuting on digital) with WWE’s Becky Lynch

ESPN's bringing out a new batch of "This Is SportsCenter" ads, and WWE's Becky Lynch is heavily featured.

By Andrew Bucholtz OnSep 6, 2019 2
Fox

Fox launches “We’re All Superstars” Wieden+Kennedy WWE ad campaign ahead of Friday Night Smackdown’s October debut

After doing ads for Fox's college football and NFL properties, Wieden+Kennedy has now created an ad series promoting WWE Smackdown's fall move to Fox.

By Andrew Bucholtz OnAug 30, 2019 0
Pop Culture

New ad brings The Bud Knight back to life, and has him choose Miller Lite; Bud Light’s king fires back

A new March Madness commercial uses The Bud Knight...in an ad for Miller Lite.

By Andrew Bucholtz OnMar 21, 2019 0
CBS

Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010

CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.

By Andrew Bucholtz OnJan 24, 2019 4
Boxing

DAZN takes ad in USA Today to write open letter to President Trump, inviting him and Mexico’s president to Canelo-Rocky Fielding fight

DAZN's offering ringside seats to Trump, but this is really more about getting more attention for the fight.

By Andrew Bucholtz OnDec 7, 2018 3
League Networks

Iowa booster puts $12,000 into radio ad supporting suspended announcer Gary Dolphin, Learfield asks stations not to run it

"It's time for Gary Dolphin to get back behind the mic. It's where he belongs. It's where we need him."

By Andrew Bucholtz OnNov 30, 2018 5
NBC

After running controversial Trump ad on highly-rated Sunday Night Football, NBCUniversal has now pulled it from their networks

NBC showed this ad to millions Sunday, but then issued a statement Monday saying "After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible."

By Andrew Bucholtz OnNov 5, 2018 20
NFL

Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move

Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.

By Andrew Bucholtz OnSep 26, 2018 0
ESPN

ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments

This is a very different ad approach, which may help ESPN retain some halftime viewers.

By Andrew Bucholtz OnSep 10, 2018 15

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