Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move
Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.
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ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments
This is a very different ad approach, which may help ESPN retain some halftime viewers.
Dos Equis hires Les Miles as “Chief Lawn Officer,” Steve Spurrier as “Head Beer Coach” for new series of ads
Miles and Spurrier are featured in the latest Dos Equis commercials.
Big Ten Network goes on the offensive in Comcast carriage dispute with new ad campaign featuring coaches
12 of the conference's 14 coaches appear in this ad warning Comcast subscribers they might lose BTN, and urging them to pressure the company and/or switch providers.
CBS is already seeing the benefits of sports gambling ads
One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.
Networks expect to gain from legal sports gambling ad revenue
Legal sports betting could lead to a lot of ads on your TV during football season
Unsurprisingly, Landon Donovan’s Mexico ad campaigns have led to Twitter backlash and a statement of clarification
Who could have foreseen this drawing backlash?
NBA Commissioner Adam Silver looking for ways to keep viewers from switching away from games
Reducing the number of timeouts and split-screens are a couple of solutions, but are there more?
ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge
Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.
Ernie Johnson awkwardly ate pizza mid-Selection Show, promoted Pizza Hut, got lit up by Twitter
The move to have Johnson eat pizza on camera and talk up Pizza Hut didn't go over well.
Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue
NBC’s aggressive ad sales helps the network to make a lot of money
Despite lower ratings and polarizing issues, NFL ad revenue spending increased in October
CBS, Fox and NBC are doing well in selling NFL ads.
Despite lower ratings, NFL still commands high ad rates
The NFL may be experiencing lower ratings during the past couple of seasons, but it doesn’t mean that...
ESPN’s Adam Schefter is doing a FanDuel “series” of under-60-second scripted segments
"We believe we can reach consumers just as effectively, and sometimes more effectively, with social video as compared with TV [advertising]."
Fox to bring the 6-second ads back for its NFL Thanksgiving game
Fox is using the 6-second ads extensively during the World Series
