New ad brings The Bud Knight back to life, and has him choose Miller Lite; Bud Light’s king fires back
A new March Madness commercial uses The Bud Knight...in an ad for Miller Lite.
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Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010
CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.
DAZN takes ad in USA Today to write open letter to President Trump, inviting him and Mexico’s president to Canelo-Rocky Fielding fight
DAZN's offering ringside seats to Trump, but this is really more about getting more attention for the fight.
Iowa booster puts $12,000 into radio ad supporting suspended announcer Gary Dolphin, Learfield asks stations not to run it
"It's time for Gary Dolphin to get back behind the mic. It's where he belongs. It's where we need him."
After running controversial Trump ad on highly-rated Sunday Night Football, NBCUniversal has now pulled it from their networks
NBC showed this ad to millions Sunday, but then issued a statement Monday saying "After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible."
Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move
Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.
ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments
This is a very different ad approach, which may help ESPN retain some halftime viewers.
Dos Equis hires Les Miles as “Chief Lawn Officer,” Steve Spurrier as “Head Beer Coach” for new series of ads
Miles and Spurrier are featured in the latest Dos Equis commercials.
Big Ten Network goes on the offensive in Comcast carriage dispute with new ad campaign featuring coaches
12 of the conference's 14 coaches appear in this ad warning Comcast subscribers they might lose BTN, and urging them to pressure the company and/or switch providers.
CBS is already seeing the benefits of sports gambling ads
One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.
Networks expect to gain from legal sports gambling ad revenue
Legal sports betting could lead to a lot of ads on your TV during football season
Unsurprisingly, Landon Donovan’s Mexico ad campaigns have led to Twitter backlash and a statement of clarification
Who could have foreseen this drawing backlash?
NBA Commissioner Adam Silver looking for ways to keep viewers from switching away from games
Reducing the number of timeouts and split-screens are a couple of solutions, but are there more?
ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge
Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.
Ernie Johnson awkwardly ate pizza mid-Selection Show, promoted Pizza Hut, got lit up by Twitter
The move to have Johnson eat pizza on camera and talk up Pizza Hut didn't go over well.
Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue
NBC’s aggressive ad sales helps the network to make a lot of money
Despite lower ratings and polarizing issues, NFL ad revenue spending increased in October
CBS, Fox and NBC are doing well in selling NFL ads.
Despite lower ratings, NFL still commands high ad rates
The NFL may be experiencing lower ratings during the past couple of seasons, but it doesn’t mean that...
