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Miller Lite's new ad features The Bud Knight choosing their beer.

New ad brings The Bud Knight back to life, and has him choose Miller Lite; Bud Light’s king fires back

A new March Madness commercial uses The Bud Knight...in an ad for Miller Lite.

By Andrew Bucholtz OnMar 21, 2019 0
Super Bowl LIII

Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010

CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.

By Andrew Bucholtz OnJan 24, 2019 4

DAZN takes ad in USA Today to write open letter to President Trump, inviting him and Mexico’s president to Canelo-Rocky Fielding fight

DAZN's offering ringside seats to Trump, but this is really more about getting more attention for the fight.

By Andrew Bucholtz OnDec 7, 2018 3
An ad promoting Gary Dolphin.

Iowa booster puts $12,000 into radio ad supporting suspended announcer Gary Dolphin, Learfield asks stations not to run it

"It's time for Gary Dolphin to get back behind the mic. It's where he belongs. It's where we need him."

By Andrew Bucholtz OnNov 30, 2018 5
The controversial Trump ad NBC showed, then pulled.

After running controversial Trump ad on highly-rated Sunday Night Football, NBCUniversal has now pulled it from their networks

NBC showed this ad to millions Sunday, but then issued a statement Monday saying "After further review we recognize the insensitive nature of the ad and have decided to cease airing it across our properties as soon as possible."

By Andrew Bucholtz OnNov 5, 2018 16

Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move

Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.

By Andrew Bucholtz OnSep 26, 2018 0
The MNF Genesis halftime show.

ESPN’s new Monday Night Football Genesis Halftime Show won’t have commercial breaks, will feature musical segments

This is a very different ad approach, which may help ESPN retain some halftime viewers.

By Andrew Bucholtz OnSep 10, 2018 15
Les Miles doing a Dos Equis ad.

Dos Equis hires Les Miles as “Chief Lawn Officer,” Steve Spurrier as “Head Beer Coach” for new series of ads

Miles and Spurrier are featured in the latest Dos Equis commercials.

By Andrew Bucholtz OnAug 29, 2018 0
Jim Harbaugh is one of 12 Big Ten coaches appearing in a new ad about Comcast dropping BTN.

Big Ten Network goes on the offensive in Comcast carriage dispute with new ad campaign featuring coaches

12 of the conference's 14 coaches appear in this ad warning Comcast subscribers they might lose BTN, and urging them to pressure the company and/or switch providers.

By Andrew Bucholtz OnAug 9, 2018 4

CBS is already seeing the benefits of sports gambling ads

One CBS-owned station has begun to air gambling ads, and the company is reaping the benefits.

By Ken Fang OnAug 6, 2018 0

Networks expect to gain from legal sports gambling ad revenue

Legal sports betting could lead to a lot of ads on your TV during football season

By Ken Fang OnJul 9, 2018 1
Landon Donovan's ad campaigns promoting the Mexican team have sparked backlash.

Unsurprisingly, Landon Donovan’s Mexico ad campaigns have led to Twitter backlash and a statement of clarification

Who could have foreseen this drawing backlash?

By Andrew Bucholtz OnJun 17, 2018 0
adam silver-esports-nba 2k league

NBA Commissioner Adam Silver looking for ways to keep viewers from switching away from games

Reducing the number of timeouts and split-screens are a couple of solutions, but are there more?

By Ken Fang OnMay 7, 2018 5

ESPN’s first “This Is SportsCenter” ads post-Wieden+Kennedy are in-house spots featuring the Yankees’ Aaron Judge

Judge doing a home-run trot on an ESPN treadmill? Surprising. Oh, wait, wrong ad campaign.

By Andrew Bucholtz OnMar 29, 2018 0
Ernie Johnson eating pizza on set didn't go over well with many Twitter users.

Ernie Johnson awkwardly ate pizza mid-Selection Show, promoted Pizza Hut, got lit up by Twitter

The move to have Johnson eat pizza on camera and talk up Pizza Hut didn't go over well.

By Andrew Bucholtz OnMar 11, 2018 0

Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue

NBC’s aggressive ad sales helps the network to make a lot of money

By Ken Fang OnJan 29, 2018 4

Despite lower ratings and polarizing issues, NFL ad revenue spending increased in October

CBS, Fox and NBC are doing well in selling NFL ads.

By Ken Fang OnNov 22, 2017 1
nfl-verizon

Despite lower ratings, NFL still commands high ad rates

The NFL may be experiencing lower ratings during the past couple of seasons, but it doesn’t mean  that...

By Ken Fang OnNov 3, 2017 0

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