Thanks to Super Bowl and the Olympics, NBC expected to collect $1.4 billion in revenue
NBC’s aggressive ad sales helps the network to make a lot of money
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Despite lower ratings and polarizing issues, NFL ad revenue spending increased in October
CBS, Fox and NBC are doing well in selling NFL ads.
Despite lower ratings, NFL still commands high ad rates
The NFL may be experiencing lower ratings during the past couple of seasons, but it doesn’t mean that...
ESPN’s Adam Schefter is doing a FanDuel “series” of under-60-second scripted segments
"We believe we can reach consumers just as effectively, and sometimes more effectively, with social video as compared with TV [advertising]."
Fox to bring the 6-second ads back for its NFL Thanksgiving game
Fox is using the 6-second ads extensively during the World Series
Jim Dolan calls Rupert Murdoch about FS1’s Knicks-bashing subway ads, causes “shitstorm”
Facebook mid-roll video ads aren’t making much money for publishers, posing sports issues
“They are paying literal pennies in CPMs."
Get ready to see 6-second ads on the NFL on Fox
Fox experimented with the format during the Teen Choice Awards
There won’t be any Cialis or Viagra ads on the NFL this season
No more embarrassing erectile dysfunction ads!
Analyst says live sports hours on ESPN have peaked, advertising growth will slow as a result
ESPN may have a hard time finding more marquee sports to televise, limiting advertising revenue growth.
Could a shift towards engagement ads in on-demand content impact sports?
Engagement ad technology at Fox is now being used for the network's video on demand services, and could eventually have sports implications.
Which ads did people actually watch and discuss during the NFL playoffs?
A big part of the perceived value of live sports is that they’re “DVR-proof” programming, leading to people...
Fox vetoes “too political” border wall in lumber company’s Super Bowl ad
There are often debates over what’s acceptable for a TV ad, and that’s particularly true when it comes...
Baltimore Ravens owner Steve Bisciotti urges NFL to reduce commercial breaks
The NFL ratings slump has been one of the major stories the league has encountered this year. A...
