The Athletic reportedly in talks with Axios regarding a merger
The larger plan could be a SPAC, which would add more digital publishers to the company.
Archives
The Athletic’s description of a NHL “television boom” feels premature, as “ratings up” only works with an opening-game focus
Yes, the NBC and NBCSN numbers are up year-over-year so far, but a big part of that is the comparison of a full season to a few weeks with boosted opening-game numbers.
NBC Atlanta anchor tags The Athletic columnist Jeff Duncan instead of Georgia lieutenant governor Geoff Duncan
NBC Atlanta's Cheryl Preheim attributed comments from Georgia lieutenant governor Geoff Duncan to Athletic columnist Jeff Duncan.
The Athletic reportedly rescinds pandemic-related salary cuts for staffers
The Athletic retroactively lifted the 10 percent pay cut in mid-October.
NBA writer Michael Lee leaves The Athletic to return to the Washington Post, covering sports and society
Lee was previously with the Post from 2005 to 2015.
Shams Charania re-signs with Stadium, will have “expanded role” across Sinclair properties
It turns out Shams isn't going anywhere new after all.
The Athletic reaches one million subscribers, plans to launch new front page with breaking news content
Breaking news will largely be covered with audio reactions from featured writers and columnists.
Shams Charania is staying at The Athletic
It's unclear if the NBA reporting star will stay with Stadium as well.
Shams Charania could be on the move from The Athletic and/or Stadium by the end of August, amidst the NBA playoffs
Charania's contracts with The Athletic and Stadium expire later this month. Both are looking to keep him, but other suitors could also get involved.
Bloomberg is set to bundle 6-month or 3-month free trials of The Athletic with its annual and monthly Bloomberg All-Access subscriptions
The Athletic's latest move to bring in more subscribers is a partnership with Bloomberg.
Reporters in NBA bubble share their experiences on food, hotels, and COVID-19 testing
"There are only 10 reporters and a handful of other folks who are going to be able to experience this and document it first-hand."
The Athletic’s Andrew Baggarly regrets tweeting photo of overweight Pablo Sandoval
"It truly wasn't my intention to choose the most unflattering picture that I could."
Lakers hire Pete Zayas, creator of Laker Film Room and former Athletic writer
Zayas was one of the 46 Athletic staffers laid off in early June.
