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LA Galaxy goalkeeper James Marcinkowski (12) defends the goal against St. Louis CITY SC defender Tomas Totland

Nielsen data shows significant post-World Cup soccer bump among young adults

MLS viewership on Fox and FS1 has spiked nearly 30 percent among adults 18 to 34 following the World Cup.

By Drew Lerner OnOct 14, 2026 0
Don Garber Lionel Messi

MLS eyes $400 million TV deal amid crowded soccer landscape

England's Premier League, Spain's La Liga, Mexico's Liga MX and the UEFA Champions League are also strongly targeting American fans.

By Manny Soloway OnJul 26, 2026 0
Wrexham

ESPN lines up six European preseason matches following World Cup

CBS Sports Network and Fox Deportes will also air European preseason matches in the next few weeks

By Manny Soloway OnJul 24, 2026 0
Argentina forward Lionel Messi

World Cup Final benefits from huge out-of-home viewing numbers

The 2022 World Cup viewership only included partial out-of-home coverage, while the 2018 World Cup had no out-of-home coverage at all.

By Manny Soloway OnJul 24, 2026 0
Fox Sports chief executive officer Eric Shanks

Fox Sports CEO praises hydration breaks for preventing ‘blowouts’

"It has probably been a positive for the game."

By Drew Lerner OnJul 22, 2026 0
Zlatan makes an announcement after the 2026 FIFA World Cup final on Fox. Credit: Fox

Rebecca Lowe details how helicopter ride nearly derailed entire Fox World Cup broadcast

"So, we get in the helicopter. It's supposed to be seven minutes. Wasn't seven minutes, it was 30 minutes."

By Drew Lerner OnJul 21, 2026 0

Bruce Buffer responds to Fox announcers talking over his World Cup intro

"I'm doing my job. I always say the show is not about me, I go there to enhance the moment for everybody."

By Drew Lerner OnJul 21, 2026 0
Spain celebrates with the World Cup Trophy

Fox nears 40M viewers for World Cup final, smashing U.S. TV record

Sunday's telecast was the most-watched non-NFL telecast on any network since 2016.

By Drew Lerner OnJul 21, 2026 0

Fox Sports

Did Fox have an excellent World Cup or simply outperform low expectations?

Zlatan makes an announcement after the 2026 FIFA World Cup final on Fox. Credit: Fox

Fox may have already lost its World Cup breakout star in Zlatan Ibrahimović

"This is also my farewell to the studio. This was the first and last time for me, so take care, everybody."

By Manny Soloway OnJul 19, 2026 0
Alexi Lalas speaks during the 2026 FIFA World Cup Final pregame.

Alexi Lalas says ‘there is no Messi without Ronaldo,’ draws strong reaction

"You can boo Ronaldo all you want out there, because I know I heard you out there, but there is no Messi without Ronaldo."

By Manny Soloway OnJul 19, 2026 0

World Cup Final could rival the NFL’s conference championships in U.S. viewership

The 2014 Germany-Argentina FIFA World Cup Final remains the most-watched final on U.S. television with 26.7 million viewers.

By Manny Soloway OnJul 17, 2026 0

World Cup quarterfinals drew massive audiences even without United States and Mexico

The four quarterfinals averaged over 25 million viewers across Fox, Telemundo and Peacock

By Manny Soloway OnJul 16, 2026 0
Lionel Messi and Argentina play a World Cup instant classic vs. Cape Verde. Credit: IMAGN IMAGES via Reuters/Sam Navarro

World Cup Round of 32 delivers 16.9 million viewers per game between Fox, Telemundo

Fox Sports and Telemundo combined to average 16.9 million viewers during the Round of 32

By Manny Soloway OnJul 9, 2026 0
England's Dan Burn in action with Mexico's Raul Jimenez

Mexico-England, U.S.-Belgium World Cup audiences rival NFL conference championship games

Mexico-England averaged 44.84 viewers, United States-Belgium averaged 42 million

By Manny Soloway OnJul 9, 2026 0
Telemundo advertisement

There is reportedly ‘tension’ between Fox, NBC as Telemundo courts English speakers for World Cup

A report indicated 20 percent of Telemundo's World Cup viewers speak English as their "primary" language.

By Drew Lerner OnJul 7, 2026 0
A general view of Seattle Stadium during a media tour ahead of the 2026 FIFA World Cup.

Netflix, Disney, YouTube ‘all interested’ in 2030, 2034 World Cup rights, per report

FIFA will reportedly sell English-language and Spanish-language rights together.

By Drew Lerner OnJul 7, 2026 0

Ex-ESPN president John Skipper shades Fox World Cup coverage

"It's the second-greatest production of the World Cup ever."

By Drew Lerner OnJul 2, 2026 0
France forward Kylian Mbappé

NBC reportedly eyeing English-language World Cup rights

The network is pitching FIFA on owning both the English and Spanish-language broadcasts.

By Drew Lerner OnJul 1, 2026 0

Analysis: Just 1-3% of Fox viewers tune out during World Cup hydration breaks

Telemundo, which is not airing full-screen ads during hydration breaks, has actually grown its audience between two and three percent during the stoppages in play.

By Drew Lerner OnJun 25, 2026 0
Rebecca Lowe Thierry Henry Zlatan Ibrahimovic Alexi Lalas Fox Sports World Cup 2026 studio

World Cup delivers massive audiences for Fox including single-day record

Last Friday was the most-watched FIFA Men’s World Cup day in English-language history.

By Manny Soloway OnJun 25, 2026 0
Chris Richards, Auston Trusty and Tim Ream

Fox ads for a deep USMNT run could capture upwards of $2 million per spot

A semifinal or final involving the Americans could be a massive payday for Fox.

By Drew Lerner OnJun 24, 2026 0
FIFA President Gianni Infantino

Gianni Infantino denies profit motive for hydration breaks: ‘There is no additional revenue’

The FIFA president claimed the stoppages are purely about player welfare.

By Drew Lerner OnJun 23, 2026 0
Eric Wynalda Alexi Lalas

Eric Wynalda has had enough of former USMNT teammate Alexi Lalas: ‘I think it’s been unwatchable’

"I think the American public has grown up now. I think our community, our soccer community is way too knowledgeable to fall for that anymore."

By Qwame Skinner OnJun 23, 2026 0
Fan storms FIFA World Cup Today booth

Fox’s ‘FIFA World Cup Today’ booth intruded upon by rowdy fan

"Clarence is gonna give this guy a hard tackle that might earn him a yellow card"

By Brandon Contes OnJun 23, 2026 0
Credit: Bailey Holiver-Imagn Images

Fox Sports

The media has declared open season on Alexi Lalas

Scotland's Andy Robertson reacts alongside teammates during the first half hydration break.

FIFA’s World Cup hydration breaks are probably here to stay

"I think the amount of money made here will catch FIFA's attention."

By Sean Keeley OnJun 20, 2026 0
Rebecca Lowe Thierry Henry Zlatan Ibrahimovic Alexi Lalas Fox Sports World Cup 2026 studio

Rebecca Lowe insists there’s ‘lots of respect’ within ‘unusual’ Fox Sports World Cup studio

"I don't care what people think they know, they see stuff."

By Brendon Kleen OnJun 19, 2026 0
Credit: Telemundo

News

How I learned how to stop worrying about Fox’s World Cup coverage and start watching Telemundo

Megan Rapinoe

Megan Rapinoe criticizes World Cup hydration breaks: ‘So antithetical to the sport’

"It's really an unnatural part of the game."

By Qwame Skinner OnJun 18, 2026 0
United States fans react at the watch party.

Fox World Cup ratings receiving 25% boost from out-of-home viewing, per report

Approximately 3.6 million viewers watched the United States' opening game against Paraguay outside the home.

By Drew Lerner OnJun 18, 2026 0
Morocco's Ismael Saibari

World Cup viewership off to a red-hot start on Fox, Telemundo

A home World Cup and the associated American-friendly time zones are paying off in a big way for...

By Drew Lerner OnJun 17, 2026 0
Credit: ESPN

ESPN

ESPN responds to Fox World Cup coverage beef, touts ‘comprehensive coverage’ despite rights restrictions

Fox Sports World Cup analysts Landon Donovan Thierry Henry

Thierry Henry didn’t like Landon Donovan calling France ‘arrogant’ during World Cup opener

"Actually, I will skip that one. I just don't get it."

By Brendon Kleen OnJun 16, 2026 0

Fox likely making upwards of $250M on hydration break ads during World Cup

The network will likely cover more than half of the $485 million it paid FIFA for World Cup rights from hydration break ads alone.

By Drew Lerner OnJun 15, 2026 0
Fox World Cup studio

Everyone’s convinced Thierry Henry, Zlatan Ibrahimović really don’t like Alexi Lalas

"We're at the future on the pitch, we're at the present here..." "And Alexi is part of the past."

By Sean Keeley OnJun 13, 2026 0
Fox's 2026 FIFA World Cup studio show

2026 FIFA World Cup opening match scores record audiences for Fox, Telemundo

If the viewership for the opening match of the 2026 FIFA World Cup is any indication, Fox and...

By Sean Keeley OnJun 12, 2026 0
Alexi Lalas stuns Fox co-hosts with NSFW language

Alexi Lalas stuns Fox by calling James Corden ‘wanker’ on live TV

"Did he just say that?"

By Brandon Contes OnJun 12, 2026 0
Credit: Kai Pfaffenbach-REUTERS

Fox Sports

Fox earns a yellow card on World Cup opening day

Mexico's Roberto Alvarado has a drink

Fox botches hydration breaks in World Cup opener, returns late to game action

Awful Announcing sent an inquiry to Fox asking how Thursday's mishap occurred, but the network declined comment.

By Drew Lerner OnJun 11, 2026 0

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