Super Bowl LV ad rates stay flat around $5.5 million, reportedly require $200,000 live-streaming buy
That number is significant in that it is not a significant rise over the previous year's ad prices.
That number is significant in that it is not a significant rise over the previous year's ad prices.
A recombination with Viacom should boost CBS, but they're still a long way behind many competitors when it comes to market capitalization.
Moonves is one of the media world's most powerful people, and these detailed, on-the-record accusations could have a big impact.
“It got very confusing for the consumer with the NFL last year. I think they were on too many networks."