NBA regular-season viewership up 16% in first year of new TV deals
NBA telecasts averaged 1.78 million viewers across ABC, ESPN, NBC, Peacock, and Prime Video.
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NBC to use Kentucky Derby as NBA playoff lead-in
The network will also potentially use the Preakness as a lead-in later in the postseason.
NBA releases first-round playoff schedule in first year of new media rights deal
The NBA announced its first-round Game 1 schedule with eight matchups across ABC, NBC/Peacock, and Amazon Prime Video.
Tracy McGrady and Carmelo Anthony push NBA to grant Luka Dončić award eligibility
"I’m sure the league is gonna do right by that"
Caitlin Clark makes NBC return, praises LeBron James: ‘That’s my GOAT’
Clark also raved about Nikola Jokić: "I think he's the best player in the world."
Reggie Miller calls out Bam Adebayo critics: ‘I’m so tired of all these podcasters’
The historic 83 point game of Bam Adebayo may have happened almost a week ago, but nearly everyone...
NBC shows live look-in of Bam Adebayo’s 83-point performance on Celtics-Spurs broadcast
Mike Tirico also gave updates on the NBC broadcast before the live look-in.
NBC’s Ahmed Fareed takes playful jab at ‘SportsCenter’ during NBA postgame show
"Peacock's got great highlight shows."
Noah Eagle was great in the Nuggets-Thunder thriller
"AND ON A NIGHT THAT HE TIES WILT CHAMBERLAIN, SGA'S GREATEST HITS TOUR CONTINUES!"
NBC hopes to make NBA throwback broadcast ‘annual event’
"We hope to make it an annual event."
Viewers loved NBA on NBC Throwback Tuesday broadcast
The NBA on NBC's Throwback Tuesday was a huge success with vintage graphics and 1990s stars on the broadcast.
Reggie Miller doubles down on Caitlin Clark-Payton Pritchard comp: ‘They’re very similar’
"The basketball purists, we know who Payton Pritchard is."
Peter Vecsey calls out NBC for ‘complete disrespect’ after he’s left off NBA throwback broadcast
"WOW!! That’s complete disrespect!!"
NBC reuniting Bob Costas, Mike Fratello, Doug Collins and other ’90s legends for Spurs-76ers
Veteran Jim Gray will handle sideline reporting duties.
NBC scores most-watched regular season NBA game since 2017 with Celtics-Lakers
The game averaged 5.6 million viewers, best since Kevin Durant's return to Oklahoma City nearly a decade ago.
John Fanta ‘pumped’ to make his NBA on NBC play-by-play debut
"I'm grateful for the opportunity because when I think of iconic sports properties, the NBA on NBC is in a class of its own."
So far in 2026, Michael Jordan has been interviewed on Fox more than he’s appeared on NBC
Turns out, if NBC really wanted to get their money’s worth, instead of asking Michael Jordan about the...
NBC could add 4th event to NBA All-Star Saturday night
NBA on NBC analyst Vince Carter is also expected to take the lead in recruiting top players for the Dunk Contest again.
Carmelo Anthony says Reggie Miller ‘was tripping’ with viral Caitlin Clark comp
Anthony also offered two more non-Payton Pritchard comps for the WNBA phenom.
Bill Simmons thinks NBC knows when Celtics star Jayson Tatum will return
"Conspiracy Bill has also noted that if you go on any ticket resale site for the Dallas March 6th game, the prices are way out of whack."
Olympic lead-in, lead-out lifts NBA All-Star Game to 15-year high
8.8 million viewers watched the game across NBC, Peacock, and Telemundo.
NBA viewership entering All-Star break highest since 2018
The league has averaged 1.8 million viewers per game across NBC, ESPN/ABC, and Prime Video.
Barack Obama roasts Reggie Miller during NBA All-Star Game interview on NBC
"I always enjoyed watching us beat Indiana."
Adam Silver says NBA fans are finding games on streaming ‘in record numbers’
Viewership is up 16% heading into the All-Star break, though the discoverability problem hasn't gone away.
John Tesh performs ‘Roundball Rock’ live at NBA All-Star Game
Bob Costas, fittingly, introduced John Tesh ahead of the NBA All-Star Game performance.
