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Seton Hall Pirates celebrate with the NIT Championship trophy Thursday, April 4, 2024, after the NIT championship game against Indiana State Sycamores at Hinkle Fieldhouse in Indianapolis. The Seton Hall Pirates defeated the Indiana State Sycamores, 79-77.

Seton Hall-Indiana State was most-watched NIT Championship since 2010

Per ESPN, NIT viewership was 18% from the previous year and was the most-watched NIT since 2016.

By Sean Keeley OnApr 5, 2024 0
Caitlin Clark celebrates during the final seconds of Iowa's second-round NCAA Tournament win over West Virginia.

Caitlin Clark, Iowa smash another NCAA Tournament viewership record in West Virginia win

The game delivered the third-biggest audience for any women's tournament game in 20 years.

By Sean Keeley OnMar 26, 2024 3
Oakland's Jack Gohlke against Kentucky in an opening-round NCAA Tournament game.

The NCAA Tournament’s first full day was its most-watched in a decade

Led by Oakland's upset of Kentucky, March Madness' first full day drew strong numbers.

By Andrew Bucholtz OnMar 22, 2024 3
CBS Sports’ Sean McManus (L) and TNT Sports’ Luis Silberwasser (R) on the background of a warmup between Florida and Colorado in the 2024 NCAA Tournament in Indianapolis on March 22, 2024. (Background photo from Joe Timmerman, The Indianapolis Star via USA Today Sports, McManus and Silberwasser photos via CBS Sports and TNT Sports.)

Advertising

NCAA Tournament ad sales strong despite last year’s ratings drop, execs talk matchups’ importance

Colorado First Four

NCAA Tournament First Four viewership up double digits from 2023

The First Four set the 2024 NCAA Tournament off to a hot start.

By Joe Lucia OnMar 22, 2024 0
Iowa guard Caitlin Clark (22) and Iowa guard Gabbie Marshall (24) pose for a photo after the Big Ten Tournament championship game at the Target Center on Sunday, March 10, 2024, in Minneapolis, Minn.

Can a women’s championship game with Caitlin Clark outdraw men’s final viewership?

"I think that is a legit possibility."

By Sean Keeley OnMar 19, 2024 4
Women's college basketball South Carolina

ESPN has most-watched women’s college basketball season in 15 years

All of ESPN's networks saw multi-year highs for women's college basketball coverage this season.

By Joe Lucia OnMar 13, 2024 1
Big East Creighton UConn

Creighton vs. UConn was the Big East’s most-watched game in FS1 history

The top-ranked Huskies' trip to Omaha proved significant, as more viewers poured in for this game than any before.

By Chris Novak OnFeb 22, 2024 0

UConn’s win over San Diego State is record-low for NCAA Tournament title game

The title game was a viewership dud.

By Joe Lucia OnApr 4, 2023 13
Angel Reese.

LSU’s win over Iowa is most-watched women’s college basketball game ever

The NCAA Women's Tournament ends with a truly staggering audience.

By Joe Lucia OnApr 3, 2023 0

NCAA Women’s Tournament Sweet 16, Elite Eight draw record audiences on ESPN platforms

The NCAA Women's Tournament is a smash hit for ESPN.

By Joe Lucia OnMar 28, 2023 1

NCAA Women’s Tournament First Round viewership up 27% from last year

The NCAA Women's Tournament is doing well for ESPN.

By Joe Lucia OnMar 21, 2023 0
North Carolina's Caleb Love against Duke.

North Carolina’s Final Four win over Duke was most-watched men’s semifinal since 2017

The 16.3 million average audience for UNC-Duke by fast nationals and streaming metrics is expected to go up even further once out-of-home viewing is factored into the final TV numbers.

By Andrew Bucholtz OnApr 3, 2022 0
Michigan Ohio State basketball.

Michigan-Ohio State drew CBS’ largest regular-season college basketball numbers since March 2019

An average of 2.63 million viewers watched Michigan beat Ohio State Sunday.

By Andrew Bucholtz OnFeb 23, 2021 0
NCAA Tournament ratings were strong through the Elite Eight, but will viewers stick around with Zion Williamson and Duke gone?

NCAA Tournament ratings remain strong through Elite Eight, but Final Four could disappoint without Duke

The NCAA Tournament ratings have been up so far, but how much of that is from fans only interested in Zion Williamson and Duke? We'll find out in the Final Four.

By Andrew Bucholtz OnApr 1, 2019 7
The UNC-Duke game pulled a huge rating.

UNC-Duke pulls highest cable basketball overnight since 2018 NBA playoffs, highest ESPN regular season CBB rating in 11 years

This was the fourth-highest basketball rating of any kind this season, behind only ABC's Christmas Day NBA triple-header.

By Andrew Bucholtz OnFeb 21, 2019 3
Duke's win over Virginia.

Virginia-Duke averaged 3.7 million viewers on ESPN, the most-watched college basketball game this season on any network

The Virginia-Duke audience peaked at 4,980,000 viewers for the final minutes, a nice lead-in to the UFC Fight Night prelims.

By Andrew Bucholtz OnJan 23, 2019 2

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