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Archives

Local Networks

Bally Sports North’s Twins-Rays broadcast invaded by Treasure Island advertising glitch

That's one way to disguise all the bad strike calls we've seen recently.

By Sean Keeley OnJun 11, 2022 0
Instagram

Nutrabolt CMO Rajaa Grar talks C4 Energy athlete partnerships, and why “social media is a cornerstone” of those deals

"Social media has woven itself into our daily lives, and is truly a powerful tool of self-expression for our athletes as well as for our fans."

By Andrew Bucholtz OnJun 24, 2021 0
Golf

Turner officially announces details of The Match with Tiger, Phil, Tom Brady, and Peyton Manning, and TNT ad slots are already sold out

The Match: Champions for Charity will take place Sunday, May 24 at 3 p.m. Eastern, and it will be aired across TNT, TBS, truTV and HLN.

By Andrew Bucholtz OnMay 7, 2020 4
NBA

The weirdest Michael Jordan and Scottie Pippen commercials

Scottie Pippen's Mr. Submarine commercial probably wouldn't have been cleared for television in 2020.

By Matt Clapp OnMay 2, 2020 1
Fox

Fox Sports has let some advertisers out of ad commitments, is discussing what a compressed winter sports schedule might look like

"We’re not making them stay on the air. We’re hearing that they want to be back on the air and they want their businesses to be restored, but we have to work with them and that’s what we’re doing."

By Andrew Bucholtz OnApr 3, 2020 1
NFL

NFL ad pricing is up 5 to 10 percent year over year, a rebound from 2018’s declines

Improved 2018 regular-season ratings likely played a role here.

By Andrew Bucholtz OnSep 7, 2019 3
International

The A’s ran a “Rooted In Oakland” ad in an Australian newspaper, where that translates as “Fucked In Oakland”

"Root:  A Kiwi/Australian slang that is used in place of the more commonly used term 'fuck.'"

By Andrew Bucholtz OnJul 11, 2019 1
DAZN

DAZN looks to replace traditional, repetitive sports advertising with sponsored content and product placement

Anyone who has ever watched a football game on WatchESPN will tell you that the least appealing part...

By Sean Keeley OnNov 24, 2018 0
Fox

Fox and Wieden+Kennedy debut “Now It’s A Game” Thursday Night Football ads, focused on how “good” their matchups are now

The new ads hype up the schedule with lines like "Man, these games are good!" But are they really?

By Andrew Bucholtz OnSep 27, 2018 1
NFL

Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move

Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.

By Andrew Bucholtz OnSep 26, 2018 0
ESPN

ESPN head of ad sales Ed Erhardt is retiring, Disney’s Rita Ferro will pick up his duties, a further shift of power from...

Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.

By Andrew Bucholtz OnSep 5, 2018 2
Fox

While Fox World Cup ratings fell, the English-Spanish ratings gap grew; ad spend data also shows language divides

The English-Spanish adults 18-49 ratings gap grew from 26 percent (in 2010 and 2014) to 40 percent this year.

By Andrew Bucholtz OnJul 18, 2018 1
ESPN

ESPN launching new global ad campaign “Life Needs Sports”

Can "Life Needs Sports" reach the heights of "This is SportsCenter"?

By Matt Yoder OnMay 11, 2018 1

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