DAZN looks to replace traditional, repetitive sports advertising with sponsored content and product placement
Anyone who has ever watched a football game on WatchESPN will tell you that the least appealing part...
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Fox and Wieden+Kennedy debut “Now It’s A Game” Thursday Night Football ads, focused on how “good” their matchups are now
The new ads hype up the schedule with lines like "Man, these games are good!" But are they really?
Nike considered dropping Colin Kaepernick before changing course to feature him, with Wieden+Kennedy pushing for that move
Some Nike execs reportedly wanted to cut ties with Kaepernick after he didn't land a new NFL deal, and they almost did.
ESPN head of ad sales Ed Erhardt is retiring, Disney’s Rita Ferro will pick up his duties, a further shift of power from...
Erhardt's ad sales responsibilities will go to Disney's Ferro, a further sign of increased Disney-ESPN integration.
While Fox World Cup ratings fell, the English-Spanish ratings gap grew; ad spend data also shows language divides
The English-Spanish adults 18-49 ratings gap grew from 26 percent (in 2010 and 2014) to 40 percent this year.
ESPN launching new global ad campaign “Life Needs Sports”
Can "Life Needs Sports" reach the heights of "This is SportsCenter"?
Did ESPN shoot ‘Get Up’ in the foot with poor promotional decisions that helped to create “woke” narrative?
The numbers aren't great for Get Up so far, and there's an argument that ESPN's drawn-out promotional strategy played a role in that.
Push to attract cord-cutting sports fans has now seen fuboTV unveil a one-man mobile “sports bar” campaign
"Hopefully if one thing happened to the New Yorkers of New York today, it's that they learned they don't need a sports bar or a table to carry around. All they need is fuboTV."
There’s a case for Property Brothers and The New Celebrity Apprentice as more efficient ad buys than the Super Bowl
Friends, Property Brothers, Restaurant Redemption, The New Celebrity Apprentice and Law and Order: SVU came in with lower 14-day costs per lead than Super Bowl ads for these companies, as did many other shows.
NBC’s Dan Lovinger says no advertisers declined Super Bowl over protests, as the game “transcends the league itself”
"Nobody that we’ve approached has said we’re not interested because of what’s going on. The Super Bowl transcends the league itself and all of those things that have come up in the past year and a half. I think advertisers recognize that."
FuboTV ad partnership provides a different way for marketers to reach sports audiences
"If you are trying to reach a sports-loving audience, you have [had] to do it with traditional cable." Not anymore.
Following Ben Roethlisberger’s “Dilly Dilly” audible, Bud Light’s brought that phrase back in a new commercial
Get ready to hear "Dilly Dilly" some more.
The 49ers are partnering with police unions for PSAs, community-building, and gun control efforts
This could involve joint 49ers-police union ads on building community and restoring trust.
Fox Masterpass ad cuts off George Springer’s head as he makes catch, Twitter cracks jokes
An ad projected on the outfield wall cut off Springer's head.
New York subway fiasco latest in a long line of weird Fox Sports ads
From bashing the Knicks to Gus Johnson announcing live births?
