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Archives

Twitter's Elon Musk (L) and Disney's Bob Iger.

ESPN parent Disney joins wave of companies suspending X advertising after Elon Musk endorsed antisemitic post

Disney has followed IBM, Apple, and Lionsgate in pausing advertising on X.

By Andrew Bucholtz OnNov 17, 2023 5
VDare tweets with NFL ads.

NFL responds to their ads being placed on white nationalist Twitter accounts

"The NFL unequivocally denounces any form of hate speech and has absolutely no association with these individuals or any group that promotes racism."

By Andrew Bucholtz OnSep 28, 2023 0
An oil painting image of Travis Kelce as a DirecTV spokesperson.

Travis Kelce is DirecTV’s new ‘Overly Direct Spokesperson,’ showing off SportsCentral and Sports Pack offerings

"I’ve loved seeing the DirectTV commercials over the years and I’m honored to follow in the footsteps of several football legends that I also call friends."

By Andrew Bucholtz OnAug 8, 2023 1
A Disney-Ally graphic. (ESPN.)

Advertising

ESPN plans two women-focused SportsCenter takeovers as part of Ally advertising partnership

The logo for Super Bowl LVIII in Las Vegas. (Allegiant Stadium.)

Ads for next NFL title game selling fast: ‘If you want Super Bowl—now!’

CBS is reportedly seeking an average of $6.5 million for 30-second spots, similar to what Fox charged last year.

By Andrew Bucholtz OnJul 13, 2023 0
NEW YORK, NY – NOVEMBER 07: The Twitter logo is displayed on a banner outside the New York Stock Exchange (NYSE) on November 7, 2013 in New York City. Twitter goes public on the NYSE today and is expected to open at USD 26 per share, making the company worth an estimated USD 18 billion. (Photo by Andrew Burton/Getty Images)

Twitter

Twitter claims rate limits affect ‘a small percentage’ of users, are just ‘temporarily limited usage’

A graphic for the eighth version of The Match. (WBD Sports PR.)

Advertising

‘The Match’ creator Bryan Zuriff discusses the franchise’s evolution: ‘We needed to switch to a brand-sponsored event.’

sportsperson of the year-sportsman of the year-sports illustrated

Group Black reportedly looking to buy Sports Illustrated publishing parent The Arena Group

Group Black has previously been linked to bids for other media companies, but hasn't acquired any outright yet.

By Andrew Bucholtz OnJun 26, 2023 1

NBA

YouTube TV ads are ruining the look of the NBA Finals

Logos for Action Network and Blue Wire.

Action Network and RotoGrinders strike ad sales partnership with Blue Wire

"We’re excited to bring Better Collective’s best-in-class content and podcasts to the Blue Wire Network and work with a partner that understands the modern sports media and gaming space."

By Andrew Bucholtz OnMay 11, 2023 0
Larry Bird in the "We Are All In The Finals" NBA ad campaign.

New NBA ad campaign features the Mannings, Tony Hawk, Larry Bird, Magic Johnson, and more

“We are thrilled to bring together an illustrious cast of NBA legends, celebrities and fans to match the emotions and anticipation around the most exciting time of the season.”

By Andrew Bucholtz OnMay 9, 2023 0
NHL digital ad issues during Stars-Wild Game 4.

NHL digital ad technology continues to show its issues

This was a prominent spot for this technology to glitch, but it's far from the only glitch or wider issue it's had this season.

By Andrew Bucholtz OnApr 24, 2023 1
"Gordo St. John" is actually actor David Harbour.

David Harbour revealed as “Gordo St. John” for NHL on TNT ad campaign

"Those guys are all very funny, from the creatives who wrote the script to our inventive director to those nuts that sit behind the desk and call the games who graciously played with me for a day."

By Andrew Bucholtz OnApr 18, 2023 0
Leon Draisatl talks "Gordo St. John."

NHL on TNT runs ‘Gordo St. John’ teaser featuring stars: ‘He’s done more for hockey than just about anyone.’

"I actually went to the guys and said 'We need to bring in Gordo. There's no one better.'"

By Andrew Bucholtz OnApr 6, 2023 0
The Athletic Logo

The Athletic COO: ‘I don’t see us acquiring sports [broadcasting] rights’ but live events are in our future

"I don’t see us...competing with Amazon, Disney, and Apple. But everything else is on the table."

By Sean Keeley OnApr 4, 2023 0
The new Fubo logo.

FuboTV rebrands to Fubo, with help from Ryan Reynolds, Kevin Garnett, and Mark Sanchez

"The reason Maximum Effort believes in Fubo is it’s the one product that captures the best of cable and the best of streaming, while having the very meaningful differentiator of live sports."

By Andrew Bucholtz OnMar 21, 2023 1
A still from ESPN's "Greatest Story Ever Played" ad campaign, featuring Kirk Herbstreit.

ESPN launches ‘The Greatest Story Ever Played’ CFB ad campaign: ‘There are a million great college football stories.’

"A great story needs an opening that sucks you in, a middle that won't let go, and a mind-blowing, nail-biting ending that has you hanging on every snap."

By Andrew Bucholtz OnAug 27, 2022 0

Bally Sports North’s Twins-Rays broadcast invaded by Treasure Island advertising glitch

That's one way to disguise all the bad strike calls we've seen recently.

By Sean Keeley OnJun 11, 2022 0
Lonzo Ball (L) and Justin Fields are two of the athletes partnering with C4 Energy.

Nutrabolt CMO Rajaa Grar talks C4 Energy athlete partnerships, and why “social media is a cornerstone” of those deals

"Social media has woven itself into our daily lives, and is truly a powerful tool of self-expression for our athletes as well as for our fans."

By Andrew Bucholtz OnJun 24, 2021 0
Ernie Johnson interviewing The Match participants.

Turner officially announces details of The Match with Tiger, Phil, Tom Brady, and Peyton Manning, and TNT ad slots are already sold out

The Match: Champions for Charity will take place Sunday, May 24 at 3 p.m. Eastern, and it will be aired across TNT, TBS, truTV and HLN.

By Andrew Bucholtz OnMay 7, 2020 4

The weirdest Michael Jordan and Scottie Pippen commercials

Scottie Pippen's Mr. Submarine commercial probably wouldn't have been cleared for television in 2020.

By Matt Clapp OnMay 2, 2020 1
Fox Sports

Fox Sports has let some advertisers out of ad commitments, is discussing what a compressed winter sports schedule might look like

"We’re not making them stay on the air. We’re hearing that they want to be back on the air and they want their businesses to be restored, but we have to work with them and that’s what we’re doing."

By Andrew Bucholtz OnApr 3, 2020 1
The NFL 100 logo.

NFL ad pricing is up 5 to 10 percent year over year, a rebound from 2018’s declines

Improved 2018 regular-season ratings likely played a role here.

By Andrew Bucholtz OnSep 7, 2019 3
Rooted In Oakland was interpreted differently in Australia.

The A’s ran a “Rooted In Oakland” ad in an Australian newspaper, where that translates as “Fucked In Oakland”

"Root:  A Kiwi/Australian slang that is used in place of the more commonly used term 'fuck.'"

By Andrew Bucholtz OnJul 11, 2019 1
DAZN

DAZN looks to replace traditional, repetitive sports advertising with sponsored content and product placement

Anyone who has ever watched a football game on WatchESPN will tell you that the least appealing part...

By Sean Keeley OnNov 24, 2018 0

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