Local NFL viewership is down despite strength of national windows
21 of the NFL's 32 teams have seen year-over-year viewership declines in their local markets.
21 of the NFL's 32 teams have seen year-over-year viewership declines in their local markets.
"As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment."
Shockingly, the winless Steelers and Bengals drew less viewers than last year's Chiefs-Broncos matchup.
Panthers-Texans averaged 436,000 households on Houston Fox affiliate KRIV, while Cowboys-Saints averaged 461,000 households on Houston NBC affiliate KPRC.
Last year, New Orleans was the seventh-highest metered market in Super Bowl ratings. This year, it was 56th of 56.
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