Kevin Durant Feb 12, 2018; Oakland, CA, USA; Golden State Warriors forward Kevin Durant (35) looks on between plays against the Phoenix Suns during the second quarter at Oracle Arena. Mandatory Credit: Kelley L Cox-USA TODAY Sports

As Apple looks to expand its television offerings, we’re getting wind of one particular new series with sports ties. Variety reports that Apple is developing a new series that will be based on the early life and career of Golden State Warriors forward Kevin Durant.

The series, which will be called Swagger, will be based on Durant’s time in youth basketball and also looks into AAU ball. It will also delve into the lives of the players, families, and coaches.

This isn’t the first off the court venture for Durant. He was the subject of a documentary, The Offseason: Kevin Durant, which aired on HBO in 2014. But rather than being part of a reality-based series, this one will be a scripted dramatic series.

Variety says Imagine Television will co-produce the series with Durant’s Thirty Five Media. Imagine is co-run by Hollywood power brokers Brian Grazer and Ron Howard.

For Apple, this is part of its venture into original content. It already has announced a reboot of the old NBC anthology series Amazing Stories and a drama starring Reese Witherspoon and Jennifer Aniston.

It’s not known when the series will be launched or on which platform it will be streamed (Apple TV, Apple Music or iTunes), but details will be announced at a later date.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.