Rogers' Sportsnet Now crashed during the first half of Game 5 of the NBA Final. Bell's Fibe TV crashed in the final 30 seconds there. And Fibe TV's app crashed during the final moments of Game 6, causing viewers to miss the moment where the Raptors officially won the NBA championship.
While the Game of Thrones premiere didn't pass big NFL games or many Winter Olympics nights, it did come awfully close to MLB and NBA final-game ratings in 2018, and beat the Kentucky Derby, the Masters and more.
This deal likely wouldn't have worked for both sides without ESPN+. Gaining Big 12 streaming content for that service allowed ESPN to pay more for these championship games than they would have otherwise.
Those surveyed by Deloitte averaged three streaming service subscriptions, but many weren't thrilled with the numbers of services they had to subscribe to get what they want. That's worth noting for sports, considering the fragmentation in the sports streaming landscape.