MLS Cup delivers strong audience for Messi’s win despite college football competition
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
Apple News
MLS Cup Playoffs viewership sees strong year-over-year growth
The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.
MLB games drive millions of Apple TV signups, per new data
A Dodgers-Yankees game in May drove 722,000 new signups for Apple TV.
Apple, MLS shorten broadcast deal; league due $50 million more after revisions
The more reported changes to this deal, the bigger a win it appears to be for MLS.
MLS formally adopts European calendar, avoids postseason football conflicts
Just hours after news broke that MLS and Apple are removing the MLS Season Pass paywall beginning next...
MLS, Apple scrap MLS Season Pass, games to be available to all Apple TV subs in 2026
No longer will MLS fans need to pay a $99 annual subscription to watch games.
Apple’s Eddy Cue rips fragmentation in sports media: ‘We’ve gone backwards’
"You used to buy one subscription, your cable subscription, and you got pretty much everything they had."
MLS, Apple TV drop Season Pass requirement for playoff matches
All Apple TV subscribers, regardless of if they purchased MLS Season Pass, will have access to this year's playoffs.
Apple officially announces deal to become U.S. home of F1
“2026 marks a transformative new era for Formula 1."
Apple TV head Eddy Cue: We want ‘end-to-end’ sports rights like MLS deal
"I can tell you we have not been in the bidding process to take chunks of sports."
Apple TV+ to debut iPhone 17 Pro cameras in Tigers-Red Sox broadcast
This marks the first time consumer devices will be used in live pro sports production.
Clayton Kershaw’s final Dodgers home start gets the Apple TV+ treatment
There's no simulcast planned on SportsNet LA despite the historic significance.
Blue Jays could clinch playoff berth on Apple instead of Sportsnet
Sportsnet averaged 1.4 million viewers for the Blue Jays' series against the Orioles last weekend.
Apple TV catches frustrated Red Sox fan bashing David Hamilton during at-bat
"This guy literally should not even be in the league."
Liberty Media CEO: ‘Pretty happy and comfortable’ with ongoing F1 media rights talks
While the CEO never mentioned Apple by name, it seems pretty clear that's where F1 will end up.
Brewers’ Pat Murphy shares more pocket food with Tricia Whitaker during in-game interview
"Is that a quesadilla Pat?"
Awful Announcing’s 2025 streaming service rankings for sports fans
Taylor Twellman: USMNT has ‘completely lost the plot’
"They have created this on their own."
Report: Apple drops MLB, NBC/Peacock in, ESPN to buy MLB.tv, Netflix nabs Home Run Derby
MLB is "close to being done" its new set of media rights deals, per the report.
NBC, Apple reportedly ‘top contenders’ for ‘Sunday Night Baseball’, ESPN could buy weekday games
Netflix is also a front-runner for the Home Run Derby.
Apple’s Alex Faust criticized after delivering mistake-riddled home run call
"Might be the worst you can do in just 30 seconds."
‘Ted Lasso’ season 4 filming underway, several original cast members’ return confirmed
“Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team."
NBC, Apple, ESPN have bid for ‘Sunday Night Baseball’ package, per Rob Manfred
ESPN has also expressed interest in obtaining the local rights for five MLB clubs.
