MLS teams do not expect to regain local rights after Apple deal ends
"I don’t see that ever happening again."
"I don’t see that ever happening again."
Apple says they surpassed ESPN's viewership totals for the Australian Grand Prix, you just have to trust them.
Apple is advertising the hiring of an original programming lead, signaling more of an emphasis for sports on the tech giant.
Apple showed how the sport will integrate across its entire ecosystem when the season begins on March 7 in Melbourne.
Netflix will share the popular "Drive to Survive" docuseries with Apple TV in return.
"It will allow us to enter in the houses of other people in a different way..."
As leagues scramble to address the NFL-sized elephant in the room, MLS says it's too early to think about its next set of media rights.
The Spanish-language version of MLS 360 is being discontinued to offset costs.
"After careful consideration and in response to fan feedback, we are evolving our Spanish-language programming to better reflect how our audience engages with the game."
"I’m not going to pretend that Friday practice in the middle of the afternoon is box office television, but if it’s on ESPNEWS and then the next session is on ESPN College and then ESPN3, it doesn’t help discoverability."
Apple TV is diving back into the sports documentary space with a multi-part series centered on one of tennis’ most complex figures.
“I think we have gotten some credit, maybe not as vocal or known around the industry as maybe it could have been.”
The league says Saturday's MLS Cup drew 4.6 million viewers globally.
The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.
A Dodgers-Yankees game in May drove 722,000 new signups for Apple TV.
The more reported changes to this deal, the bigger a win it appears to be for MLS.
Just hours after news broke that MLS and Apple are removing the MLS Season Pass paywall beginning next...
No longer will MLS fans need to pay a $99 annual subscription to watch games.
"You used to buy one subscription, your cable subscription, and you got pretty much everything they had."
All Apple TV subscribers, regardless of if they purchased MLS Season Pass, will have access to this year's playoffs.
“2026 marks a transformative new era for Formula 1."
"I can tell you we have not been in the bidding process to take chunks of sports."