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Apple News

Real Salt Lake forward Zavier Gozo

MLS teams do not expect to regain local rights after Apple deal ends

"I don’t see that ever happening again."

By Drew Lerner OnMar 31, 2026 0
Apple has officially announced its $750 million media rights deal to become the new home of Formula 1 racing.

Apple claims to beat ESPN in F1 viewership without any proof

Apple says they surpassed ESPN's viewership totals for the Australian Grand Prix, you just have to trust them.

By Matt Yoder OnMar 12, 2026 0
Image via David Kirouac-Imagn Images. Edit via Liam McGuire.

Apple

As F1 coverage begins, where does Apple go from here?

MLS Apple TV+ Season Pass

Apple making major sports hire for original programming

Apple is advertising the hiring of an original programming lead, signaling more of an emphasis for sports on the tech giant.

By Matt Yoder OnMar 4, 2026 0
Credit: Darren Yamashita-USA TODAY Sports

Apple

MLS team execs split on whether Apple deal is success or failure

Credit: Rob Gray-Imagn Images, Ramses Sandoval

Apple

MLS on Apple TV broadcaster Ramses Sandoval: ‘We’re very fortunate to be able to do this’

Nov 21, 2025; Las Vegas, NV, USA; Haas F1 Team driver Esteban Ocon (31) leads Ferrari driver Lewis Hamilton (44) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

Apple unveils F1 coverage plans ahead of Melbourne Grand Prix launch

Apple showed how the sport will integrate across its entire ecosystem when the season begins on March 7 in Melbourne.

By Sam Neumann OnFeb 26, 2026 0
Red Bull Racing driver Max Verstappen

Apple to make select F1 races available on Netflix, Tubi

Netflix will share the popular "Drive to Survive" docuseries with Apple TV in return.

By Drew Lerner OnFeb 26, 2026 0
F1 president and CEO Stefano Domenicali

F1 CEO says reach on Apple TV ‘bigger’ than ESPN

"It will allow us to enter in the houses of other people in a different way..."

By Drew Lerner OnFeb 24, 2026 0
MLS commissioner Don Garber

Don Garber: ‘Too premature’ to talk MLS media rights future beyond Apple deal

As leagues scramble to address the NFL-sized elephant in the room, MLS says it's too early to think about its next set of media rights.

By Drew Lerner OnFeb 16, 2026 0
Nov 23, 2024; Queens, New York, USA; MLS broadcasters Bruno Vain and Andres Agulla before the match between the New York Red Bulls and the New York City FC in a 2024 MLS Cup eastern conference semifinal match at Citi Field.

Apple TV doing away with MLS remote broadcasts

The Spanish-language version of MLS 360 is being discontinued to offset costs.

By Sam Neumann OnFeb 13, 2026 0
MLS Apple TV+

MLS reportedly downsizing Spanish-language broadcasters on Apple TV

"After careful consideration and in response to fan feedback, we are evolving our Spanish-language programming to better reflect how our audience engages with the game."

By Sean Keeley OnJan 31, 2026 0
Red Bull Racing driver Max Verstappen

F1 exec cites Apple’s ‘enthusiasm’ as reason for ESPN departure

"I’m not going to pretend that Friday practice in the middle of the afternoon is box office television, but if it’s on ESPNEWS and then the next session is on ESPN College and then ESPN3, it doesn’t help discoverability."

By Drew Lerner OnJan 20, 2026 0
Andre Agassi by James Bollettieri

Apple TV announces Andre Agassi docuseries

Apple TV is diving back into the sports documentary space with a multi-part series centered on one of tennis’ most complex figures.

By Sam Neumann OnJan 14, 2026 0
Jun 15, 2025; Montreal, Quebec, Canada; Mercedes driver Kimi Antonelli (12) races during the F1 Montreal Grand Prix at Circuit Gilles-Villeneuve. Mandatory Credit: Eric Bolte-Imagn Images

Why F1 made a mistake leaving ESPN for Apple TV

“I think we have gotten some credit, maybe not as vocal or known around the industry as maybe it could have been.”

By Matt Yoder OnDec 23, 2025 0
Inter Miami forward Tadeo Allende (21) and forward Lionel Messi (10)

MLS Cup delivers strong audience for Messi’s win despite college football competition

The league says Saturday's MLS Cup drew 4.6 million viewers globally.

By Drew Lerner OnDec 12, 2025 0
The Vancouver Whitecaps celebrate with the western conference trophy

MLS Cup Playoffs viewership sees strong year-over-year growth

The league says its postseason matches are averaging 711,000 viewers across linear and streaming, up 23%.

By Drew Lerner OnDec 2, 2025 0
General view of an Apple tv sign

MLB games drive millions of Apple TV signups, per new data

A Dodgers-Yankees game in May drove 722,000 new signups for Apple TV.

By Drew Lerner OnDec 2, 2025 0
MLS Apple TV+

Apple, MLS shorten broadcast deal; league due $50 million more after revisions

The more reported changes to this deal, the bigger a win it appears to be for MLS.

By Brendon Kleen OnNov 14, 2025 0
Jul 19, 2025; Harrison, New Jersey, USA; Inter Miami CF forward Lionel Messi (10) celebrates with defender Jordi Alba (18) after goal during the second half against the New York Red Bulls at Sports Illustrated Stadium

MLS formally adopts European calendar, avoids postseason football conflicts

Just hours after news broke that MLS and Apple are removing the MLS Season Pass paywall beginning next...

By Drew Lerner OnNov 13, 2025 0
MLS Apple TV+ Season Pass

MLS, Apple scrap MLS Season Pass, games to be available to all Apple TV subs in 2026

No longer will MLS fans need to pay a $99 annual subscription to watch games.

By Drew Lerner OnNov 13, 2025 0
Apple executive Eddy Cue

Apple’s Eddy Cue rips fragmentation in sports media: ‘We’ve gone backwards’

"You used to buy one subscription, your cable subscription, and you got pretty much everything they had."

By Drew Lerner OnOct 23, 2025 0
Apple TV MLS Season Pass

MLS, Apple TV drop Season Pass requirement for playoff matches

All Apple TV subscribers, regardless of if they purchased MLS Season Pass, will have access to this year's playoffs.

By Drew Lerner OnOct 19, 2025 0
Apple has officially announced its $750 million media rights deal to become the new home of Formula 1 racing.

Apple officially announces deal to become U.S. home of F1

“2026 marks a transformative new era for Formula 1."

By Ben Axelrod OnOct 17, 2025 0
Apple TV MLS Season Pass

Apple TV head Eddy Cue: We want ‘end-to-end’ sports rights like MLS deal

"I can tell you we have not been in the bidding process to take chunks of sports."

By Brendon Kleen OnOct 17, 2025 0

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