Local NBA viewership off to strong start for 2025-26 season
Local broadcasts are up 8% year-of-year so far this season.
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NBA seeing real growth in direct-to-consumer viewing for local games
Roughly 15% of local NBA viewership was done via direct-to-consumer streaming last season.
Adam Silver clarifies comments about NBA as ‘highlights-based sport’
"How do we then ensure that we're converting a highlights-based fan, for example, to a live game viewer?"
Adam Silver on rising cost of watching NBA games: ‘This is very much a highlights-based sport’
"There's a huge amount of our content that people can essentially consume for free."
Adam Silver: NBA needs to figure out local rights before expansion
"We would be malpracticing if we didn’t figure out how local regional television is going to work before expanding."
NBA’s national RSN platform eyeing 2027-28 launch
As many as 18 teams will be available to join the platform.
TNT Sports, NBA ending NBA TV partnership
"We were unable to agree on a path forward..."
Adam Silver on NBA ratings discourse: ‘It seems a little unusual’
"It's just a thing about the NBA. It's part of the culture of the NBA that we're self-critical..."
NBA could benefit by doing more to assist media coverage
The NBA’s growth depends on improving media access.
ABC viewers missed thrilling UFL finish with game bumped for NBA pregame show
Local NBA viewership down 9% as large-market teams underachieve
"Local ratings are very much driven by which teams that year exceeded expectations and had all the casual fans come in to join the ride."
Kenny Beecham talks Enjoy Basketball focus amidst NBA criticism
The Athletic strikes highlight rights deal with NBA and WNBA
The Athletic will promote live game viewership of both leagues through its website, app and content.
NBA secures most-watched playoffs opening weekend in 25 years thanks to Easter holiday
Viewership for the eight games across ABC, ESPN, TNT, and truTV averaged 4.39 million viewers.
NBA bets long term over short with Grizzlies-Thunder ABC pick
Fubo to launch team-level personalized game alerts around NBA playoffs
Fubo is launching personalized game alerts at the team level, starting with the NBA playoffs.
NBA teams saw local ratings decline by 13% this season
Teams like the Atlanta Hawks and Miami Heat saw declines of over 50%.
NBA regular season viewership finishes down slightly versus last season
National NBA viewership is down just 2% versus last season across ABC, ESPN, and TNT.
Ja Morant, LeBron James dominate NBA digital viewing
It's not just LeBron and the Lakers driving NBA digital viewing.
Here’s why sports media can’t talk about sports anymore
NBA exploring European league in partnership with FIBA
"We feel now is the time to move to that next stage."
TV and Streaming Viewing Picks for March 26, 2025: how to watch NBA Wednesday games
ESPN has a NBA doubleheader tonight.
NBA to consider launching European league, with spots for EuroLeague teams
The NBA could expand its European operations in a massive way.
TV and Streaming Viewing Picks for February 8, 2025: how to watch NBA tonight
ABC airs the NBA in primetime tonight.
TV and Streaming Viewing Picks for February 3, 2025: How to watch basketball tonight
Plenty of basketball on streaming and television including men's and women's college, the NBA and Unrivaled.
