Fubo ‘out of nowhere’ pursuing local rights for 13 NBA teams
A last-minute suitor has entered the arena for 13 NBA teams previously tied to Main Street Sports Group,...
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TV and streaming viewing picks for March 29, 2026: How to watch NBA on NBC doubleheader
It's a Sunday Night Basketball NBA doubleheader for NBC tonight.
NBA lowers salary cap projection as local media revenue craters
The cap is still expected to increase by about $10 million compared to this season.
Analyst: NBA broadcast partners pay nearly triple what NFL partners pay per viewer
It begs the question: are the NFL's rights undervalued or are the NBA's rights overvalued?
NBA reportedly looking to move forward with centralized local streaming package next season
Most of the 13 teams currently signed to FanDuel Sports Network are likely to join.
NBA looks to ‘greenlight’ NBA Europe league by March
The league is seeking $500 million to $1 billion for spots in NBA Europe.
Local NBA viewership off to strong start for 2025-26 season
Local broadcasts are up 8% year-of-year so far this season.
NBA seeing real growth in direct-to-consumer viewing for local games
Roughly 15% of local NBA viewership was done via direct-to-consumer streaming last season.
Adam Silver clarifies comments about NBA as ‘highlights-based sport’
"How do we then ensure that we're converting a highlights-based fan, for example, to a live game viewer?"
Adam Silver on rising cost of watching NBA games: ‘This is very much a highlights-based sport’
"There's a huge amount of our content that people can essentially consume for free."
Adam Silver: NBA needs to figure out local rights before expansion
"We would be malpracticing if we didn’t figure out how local regional television is going to work before expanding."
NBA’s national RSN platform eyeing 2027-28 launch
As many as 18 teams will be available to join the platform.
TNT Sports, NBA ending NBA TV partnership
"We were unable to agree on a path forward..."
Adam Silver on NBA ratings discourse: ‘It seems a little unusual’
"It's just a thing about the NBA. It's part of the culture of the NBA that we're self-critical..."
NBA could benefit by doing more to assist media coverage
The NBA’s growth depends on improving media access.
ABC viewers missed thrilling UFL finish with game bumped for NBA pregame show
Local NBA viewership down 9% as large-market teams underachieve
"Local ratings are very much driven by which teams that year exceeded expectations and had all the casual fans come in to join the ride."
Kenny Beecham talks Enjoy Basketball focus amidst NBA criticism
The Athletic strikes highlight rights deal with NBA and WNBA
The Athletic will promote live game viewership of both leagues through its website, app and content.
NBA secures most-watched playoffs opening weekend in 25 years thanks to Easter holiday
Viewership for the eight games across ABC, ESPN, TNT, and truTV averaged 4.39 million viewers.
NBA bets long term over short with Grizzlies-Thunder ABC pick
Fubo to launch team-level personalized game alerts around NBA playoffs
Fubo is launching personalized game alerts at the team level, starting with the NBA playoffs.
NBA teams saw local ratings decline by 13% this season
Teams like the Atlanta Hawks and Miami Heat saw declines of over 50%.
NBA regular season viewership finishes down slightly versus last season
National NBA viewership is down just 2% versus last season across ABC, ESPN, and TNT.
Ja Morant, LeBron James dominate NBA digital viewing
It's not just LeBron and the Lakers driving NBA digital viewing.
