When we learned about CBS’s plans to launch a new streaming sports channel back in August, there weren’t too many details. However, we’re beginning to learn more about CBS’s plans. At the Next TV Summit in New York, CBS Interactive president and COO Marc Debevoise said the new service will a mixture of sports news and talk. There won’t be any live sports events.
Debevoise said the service will launch “soon.” CBS already has two streaming services – All Access, which provides not just the linear television network, but also local affiliates’ content plus some original content, and CBSN, which is a standalone news service.
Debevoise said while most sports streaming services include live games, CBS’s will not:
“We do believe there is a big play in sports news, and how you get your information about sports in and on these devices, from a brand like ours.”
ESPN is planning a standalone streaming service of its own and it will consist of live events that normally doesn’t appear on the network. As mentioned earlier, CBS’s service won’t be dependent on live games.
As with CBSN, the new CBS Sports streaming channel will be ad-driven and be part of the CBSN infrastructure at the outset.