Awful Announcing
Lobbying Trump to include a provision to reinstate Super Bowl simsub in the new trade deal may benefit the NFL, but it also led to Goodell having to publicly praise Trump.
The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.
Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.
Bell Media's Super Bowl ratings fell 39 per cent this year, but that's less than many expected following the CRTC's simsub decision to let Canadians watch U.S. ads. However, many Canadians did turn to Fox, and some Canadian businesses even bought local ads on Fox stations.
In a couple of weeks, Canadians will be able to watch the U.S. Super Bowl feed with the...
