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International

Super Bowl LIV was up 79 percent in Canada, the most-watched Super Bowl ever there, boosted by the return of simsub

The average Canadian audience of 9.5 million viewers for Super Bowl LIV was an all-time record, and the return of simsub was important there.

By Andrew Bucholtz OnFeb 6, 2020 5
International

In Canada, Game 4 of the NBA Finals beat the Super Bowl (in English) and was the top NBA broadcast in Canadian history

Friday's Game 4 saw a higher average English-language audience in Canada than this year's Super Bowl (which wasn't simsubbed).

By Andrew Bucholtz OnJun 10, 2019 2
International

Roger Goodell praised President Trump’s “leadership and determination” for reinstating Canadian Super Bowl simsub in USMCA deal

Lobbying Trump to include a provision to reinstate Super Bowl simsub in the new trade deal may benefit the NFL, but it also led to Goodell having to publicly praise Trump.

By Andrew Bucholtz OnOct 3, 2018 4
International

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

By Andrew Bucholtz OnFeb 9, 2018 6
International

After Hail Mary stay isn’t granted, Canadians can again watch U.S. Super Bowl ads, but Bell offers $300K in prizes to choose CTV...

Bell won't be able to use simsub to block U.S. Super Bowl ads this year, but they're offering prizes to viewers who stick with CTV.

By Andrew Bucholtz OnJan 30, 2018 7
International

Bell Super Bowl audience fell 39%, but was still big, while some Canadians bought U.S. ads

Bell Media's Super Bowl ratings fell 39 per cent this year, but that's less than many expected following the CRTC's simsub decision to let Canadians watch U.S. ads. However, many Canadians did turn to Fox, and some Canadian businesses even bought local ads on Fox stations.

By Andrew Bucholtz OnFeb 8, 2017 5
Fox

Justin Trudeau lobbied by Marco Rubio and NFL to ban U.S. Super Bowl ads

In a couple of weeks, Canadians will be able to watch the U.S. Super Bowl feed with the...

By Andrew Bucholtz OnJan 11, 2017 3

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