Twitter is pivoting to video, as all dumb websites eventually must
"Vertical video now accounts for more than 10% of time spent on Twitter"
"Vertical video now accounts for more than 10% of time spent on Twitter"
Choosing video over the written word has meant a drop in audience for four major outlets.
ESPN is not impressed with its competitors digital media audiences.
That pivot to video is pivoting pageviews away from Fox.
That's a bold strategy there, Cotton.