CBS Sports analyst JJ Watt went viral on Friday for a very modern-day reason.

It’s a tale of two posts on X, formerly Twitter.

Late Friday afternoon, Burnley F.C. co-owner made a post about a Premier League match he watched.

“I’m new to this ownership thing, so if I get fined by the Premier League, so be it,” he said.

He went on to call the play “as blatant and obvious of a foul as you could have” and called it “disgraceful” that officials missed the call.

Moments later… X responded. They locked his account.

The CBS analyst had some fun with the block.

Ouch. Getting DMCA struck is a relatable feeling among internetgoers, especially when it comes to Premier League matches. So it’s not so surprising that Watt’s account got hit with a strike. Content owners like PL and Fox have started cracking down on clip sharing and it’s a far cry from how it used to be.

Last May, Watt and his wife, professional soccer player Kealia Ohai Watt, bought a minority stake in Burnley last year. He’s still new to all this, but he’s now learned a very important lesson. Even club owners aren’t immune to the dreaded DMCA strike.

[JJ Watt on X]

About Chris Novak

Chris Novak has been talking and writing about sports ever since he can remember. Previously, Novak wrote for and managed sites in the SB Nation network for nearly a decade from 2013-2022