LeBron James in a Feb. 27 game against the Pelicans. Credit: Jayne Kamin-Oncea-USA TODAY Sports

Perhaps the fine folks at Crypto.com should have waited a year or two before taking over the naming rights of the Staples Center because now they’re synonymous with the Los Angeles Lakers, which is not the ringing endorsement it once was.

Just two seasons ago, LeBron James and the Lakers were NBA champions. Now, their roster full of stockpiled veterans is getting booed out of The Crypt thanks to poor performances and a lack of anything resembling a cohesive strategy.

Even before Sunday night’s dreadful 123-95 loss to the New Orleans Pelicans, there’s been trouble in paradise playing out in the pages of newspapers, on local talk radio, and in online media outlets. Rumors of discontent between James and the Lakers’ front office have become commonplace. We’re long past the point of assuming where there’s smoke, there’s fire. We’re all watching the flames go up and it’s just a question of who tries to put them out first.

Last week, The Athletic’s Bill Oram published a story about growing tensions inside the organization. The opening line of the article stated that “LeBron James and the Lakers are heading for a divorce” and outlined the fractured relationship playing out behind the scenes where James and agent Rich Paul “grabbed hold of the Lakers organization and are now beginning to really squeeze.”

When asked about the situation between him and the team a few days later, James took some time at a post-game presser to bring up Oram’s article and try to throw cold water on the allegations.

“Bill doesn’t like the Lakers anyway, so… it’s always going to be a negative anytime Bill says anything about the Lakers,” said James. “It’s going to be negative so I hope no one in Lakers faithful listens to Bill Oram. I hope not. He hasn’t said one great thing about the Lakers in so long. OK? Appreciate it.”

Of course, many of the things Oram noted in the article have been said elsewhere. And James himself seemed to have indirectly confirmed some of it in the ways he’s thrown shade at the Lakers’ brass in recent weeks.

Regardless, given that James has a massive following and the internet is the internet, people started coming for Oram online. And the only way that was going to stop was if LeBron walked things back.

Sunday night, after the crushing loss to the Pelicans, LeBron tweeted that he had a “candid conversation” with Oram, adding that while some of the things in the article were “untrue,” he realizes that the reporter is doing his job and working sources. He then asked Lakers fans to “let him be.”

It’s not hard to imagine that much, if not all, of what Oram reported will end up being revealed as true. All signs point to major changes coming for the Lakers organization, whatever that looks like. If James was hoping to squash media interest in the situation while the season is ongoing, he’s perhaps now realizing that simply isn’t going to be possible.

[LeBron James]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.