Women's college basketball UConn Paige Bueckers Mar 11, 2024; Uncasville, CT, USA; UConn Huskies guard Paige Bueckers (5) drives the ball against Georgetown Hoyas forward Mya Bembry (10) in the first half at Mohegan Sun Arena. Mandatory Credit: David Butler II-USA TODAY Sports

Fox’s college basketball coverage for the 2023-24 season is done and dusted aside from this week’s Big East Tournament. And with the regular season for both the men’s and women’s games in the books, the network has released some startling viewership statistics.

For the first time, Fox aired the most-watched games of the regular season for both men and women. The most-watched men’s game of the season was the Thanksgiving Day Michigan State-Arizona game, while the most-watched women’s game was last weekend’s Iowa-Ohio State game.

More surprisingly, Fox announced that its broadcasts of women’s games outdrew its broadcast of men’s games this season, with both averaging record-high audiences.


Fox’s men’s coverage averaged 346,000 viewers, while its women’s coverage averaged 436,000. The men’s broadcasts increased by a modest 16%, while the women’s broadcasts increased by a stunning 66%.

Part of the reason for the massive increase in viewership for women’s games was the shift to broadcast TV. 13 games aired on Fox proper, a record for any broadcast network in a single regular season.

As for the substantial gap between viewership for the men’s and women’s games, quality vs quantity came into play here. Fox aired roughly 50 women’s games this year and nearly six times more men’s games. Most of the women’s games Fox aired across its networks were of a higher quality than the men’s games. It ended up being a smart strategy, reducing the number of unappealing games on the schedule and focusing on better matchups that would receive far more attention.

Anyway, kudos to Fox for giving the women’s game more attention this season. We’ll see how next year goes and whether or not Fox can keep the momentum going.


About Joe Lucia

I hate your favorite team. I also sort of hate most of my favorite teams.