USGA officially reaches media rights deal with NBC, Versant through 2032
The deal marks Versant's first official agreement to carry live sports.
The deal marks Versant's first official agreement to carry live sports.
After struggling to find a suitor, it is reported that the USGA is close to re-upping with NBC for its championship events.
The USGA is bracing for a soft market when it comes to their next television contract for the US Open in 2027.
"Right now, the market looks like the 17th at Sawgrass."
NBC holds the rights through 2026, but has let its exclusive negotiating window with the USGA expire.
"You cannot blame Rory for wanting to get out of there as quickly as possible."
A ton of commercials, the incessant use of "Playing Through" coverage, and other thoughts on NBC's week covering the U.S. Open in primetime.
Buck wrote about calling golf, why Fox was at a disadvantage, and buying pre-game beers for the crew.
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