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Ratings News and Notes
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NFL Network’s presentation of the “Pro Football Hall of Fame Enshrinement Ceremony” (486,000 viewers) reached a five-year high for the cable sports outlet. ESPN’s simulcast of the same event dipped to a five-year low. Inductees included quarterback Kurt Warner, running back LaDainian Tomlinson, defensive end Jason Taylor and Dallas Cowboys owner Jerry Jones, kicker Morten Andersen, running back Terrell Davis and safety Kenny Easley. It was 8 percent above its telecast from last year (448,000 from Aug. 6, 2016).
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For July 31-Aug. 6, NFL Network’s daily programs “Good Morning Football” (70,000 viewers) and the 11 p.m. hour of “NFL Total Access” (146,000 viewers) each averaged their best weeks since Apr. 24-28 which was the week of the NFL Draft.
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The Monday, July 31 edition of USA Network’s “WWE Raw” featuring the triple-threat main-event match of Roman Reigns vs. Samoa Joe vs. Braun Strowman to its best viewership in 13 weeks (since Apr. 17’s 3.34 million) with an average of 3.16 million viewers from 8-11:10 p.m.
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Two American League playoff contenders reached their respective season-highs on their regional sports networks.
Although they lost the game in Baltimore, the Kansas City Royals delivered a Fox Sports Kansas City season-best 14.3 local rating in Kansas City on Monday, July 31. Thru Aug. 1, the Royals have averaged an MLB-best 8.4 local rating on FSKC. (Source: Kansas City Star)
Also on the night of July 31, Detroit Tigers-New York Yankees game telecast did a 5.01 average TV household rating and 446,000 total viewers in the New York market. This marks as the highest-rated and most-viewed program on the YES Network since the September 25, 2014 Orioles-Yankees telecast, Derek Jeter’s last game at Yankee Stadium. Also within the New York TV market, Tigers-Yankees on YES was tops in primetime on Monday, July 31 in household ratings, total viewers, males 18 or older and males 25-54. The telecast had peaked during the 9:45-10:00 pm ET quarter-hour, with a 6.51 rating/571,000 viewers. It was during this quarter-hour (bottom of the seventh inning) that Clint Frazier tripled and Aaron Judge, the next batter up, walked. Yankees telecasts on YES during the month of July averaged a 3.67 TV Household rating (an average of 336,000 Viewers), its best July for Yankees games in five years. (Source: YES)
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MLB Network’s live baseball game action (not counting look-in coverage during “MLB Tonight”) for July 31-Aug. 5 averaged 283,000 viewers and 79,000 adults 18-49 from the 11 game showcase telecasts, up 12 percent (in viewers) and up 17 percent (in adults 18-49) from the year-ago week (Aug. 2-6, 2016: average of 251,000 viewers/67,000 adults 18-49 from 13 telecasts): also, down 3 percent (in viewers) from two years ago (Aug. 3-4 & 6-8, 2015: average of 291,000 viewers from 9 telecasts).
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Golf Channel’s tournaments coverage from Aug. 3-6:
- PGA Tour: WGC-Bridgestone Invitational (Aug. 3-6; Golf Channel only): 521,000 viewers (-4 percent from June 30-July 3, 2016: 540,000 viewers)
- PGA Tour: Barracuda Championship (Aug. 5-6): 168,000 viewers (-6 percent from June 30-July 3, 2016: 178,000 viewers)
- Champions Tour: 3M Championship (Aug. 4-6): 146,000 viewers (-2 percent from Aug. 5-7, 2016: 149,000 viewers)
- Women’s British Open (Aug. 3-6): 206,000 viewers (+36 percent from July 27-30, 2016: 149,000 viewers)
MLB Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is up +14 percent (248,000 vs. 218,000) from one week earlier and down -4 percent (248,000 vs. 257,000) from the same week one year ago (August 1-7, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down -2 percent (130,000 vs. 132,000) from one week earlier and up +22 percent (130,000 vs. 128,000) from the same week one year ago (August 1-7, 2016).
Viewership averages for the following MLB Network programs of the week:
- “MLB Central” (July 31-Aug. 4 10 a.m.): 74,000 (37,000 adults 18-49)
- “High Heat” (Aug. 1-4): 66,000 (26,000 adults 18-49)
- “Rundown” (Aug. 1): 71,000 (27,000 adults 18-49)
- “MLB Now” (July 31-Aug. 1): 160,000 (56,000 adults 18-49)
- “Intentional Talk” (July 31-Aug. 1 & 4): 140,000 (53,000 adults 18-49)
- “MLB Tonight BP” (July 31, Aug. 2-3 & 5): 163,000 (49,000 adults 18-49)
- “MLB Tonight” (July 31-Aug. 4 prime time): 161,000 (63,000 adults 18-49)
- “Quick Pitch” (July 31-Auf. 6 late night): 88,000 (37,000 adults 18-49)
Major League Baseball: Washington Nationals @ Chicago Cubs (TBS, Aug. 6 2:00-5:33 p.m.): 462,000 viewers (207,000 adults 18-49)
NFL Network Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up +50 percent (215,000 vs. 143,000) from one week earlier and up +23 percent (215,000 vs. 176,000) from the same week one year ago (August 1-7, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up +23 percent (119,000 vs. 97,000) from one week earlier and up +25 percent (119,000 vs. 95,000) from the same week one year ago (August 1-7, 2016).
Viewership averages for the following daily NFL Network programs of the week:
- “Good Morning Football” (July 31-Aug. 5 7 a.m.): 70,000 (42,000 adults 18-49)
- “NFL Total Access” (July 31-Aug. 4 & 6 7 p.m.): 147,000 (73 000 adults 18-49)
- “Training Camp Primetime” (July 31-Aug. 2 8 p.m.): 136,000 (74,000 adults 18-49)
- “NFL Total Access” (July 31-Aug. 6 11 p.m.): 146,000 (72,000 adults 18-49)
Golf Channel Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is down -20 percent (118,000 vs. 148,000) from one week earlier and up +7 percent (118,000 vs. 110,000) from the same week one year ago (August 1-7, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up +15 percent (129,000 vs. 112,000) from one week earlier and up +48 percent (129,000 vs. 87,000) from the same week one year ago (August 1-7, 2016).
Viewership averages for the following daily Golf Channel programs of the week:
- “The Morning Drive” (July 31-Aug. 2 & 6 7 a.m.): 26,000 viewers (10,000 adults 18-49)
- “The Morning Drive” (July 31-Aug. 2 8 a.m.): 27,000 viewers (4,000 adults 18-49)
- “The Morning Drive” (July 31-Aug. 2 9 a.m.): 35,000 viewers (12,000 adults 18-49)
- “Golf Central” (July 31-Aug. 2 6 p.m.): 39,000 viewers (13,000 adults 18-49)
NBA TV Top 25 (and Select) Programs
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is down -5 percent (40,000 vs. 42,000) from one week earlier and down -52 percent (40,000 vs. 84,000) from the same week one year ago (August 1-7, 2016).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is down -7 percent (25,000 vs. 27,000) from one week earlier and down -34 percent (25,000 vs. 38,000) from the same week one year ago (August 1-7, 2016).
Tennis Channel
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Tennis Channel is up +288 percent (66,000 vs. 17,000) from one week earlier.
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Tennis Channel is up +215 percent (41,000 vs. 13,000) from one week earlier.
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WWE Raw
Monday, July 31, 2017 on USA Network
8-11:10 p.m.: 3.160 million total viewers and 1.317 million adults 18-49
+3% from 3.066 million total viewers and +1% from 1.298 million adults 18-49 on 7/24/17
-4% from 3.304 million total viewers and -16% from 1.571 million adults 18-49 on 8/01/16
8-9 p.m.: 1.84 household rating, 3.198 million total viewers and 1.323 million adults 18-49
+1% from 3.161 million total viewers and -3% from 1.361 million adults 18-49 on 7/34/17
-8% from 3.463 million total viewers and -18% from 1.616 million adults 18-49 on 8/01/16
9-10 p.m.: 1.91 household rating, 3.280 million total viewers and 1.360 million adults 18-49
+5% from 3.134 million total viewers and +3% from 1.316 million adults 18-49 on 7/24/17
-4% from 3.399 million total viewers and -15% from 1.600 million adults 18-49 on 8/01/16
10-11:10 p.m.: 1.79 household rating, 3.025 million total viewers and 1.275 million adults 18-49
+4% from 2.921 million total viewers and +4% from 1.226 million adults 18-49 on 7/24/17
-2% from 3.081 million total viewers and -15% from 1.505 million adults 18-49 on 8/01/16
Reruns on NBC Universo
Fri. Aug. 4 8-11 p.m.: 48,000 total viewers (13,000 adults 18-49)
Late Fri. Aug. 4/Early Sat. Aug. 5 12-3 a.m.: 18,000 total viewers (9,000 adults 18-49)
WWE SmackDown
Tuesday, Augusg 1, 2017 on USA
8-10 p.m.: 1.47 household rating, 2.573 million total viewers and 0.981 million adults 18-49
+1% from 2.539 million total viewers and -1% from 0.995 million adults 18-49 on USA 7/25/17
-4% from 2.681 million total viewers and -17% from 1.177 million adults 18-49 on USA 8/02/16
Reruns on NBC Universo
Sat. Aug. 5 10 p.m.-12 a.m.: 41,000 total viewers (17,000 adults 18-49)
Late Sat. Aug. 5/Early Sun. Aug. 6 2-4 a.m.: 22,000 total viewers (12,000 adults 18-49)
Impact Wrestling (Pop, Aug. 3 8:00-10:00 p.m.): 277,000 total viewers (76,000 adults 18-49)
ShoBox: New Generation (Showtime, Aug. 4)
10:30 p.m.-10:42 p.m.: 90,000 viewers (52,000 adults 18-49)
10:42 p.m.-11:04 p.m. Jesse Angel Hernandez vs. Vladimir Tikhonov: 156,000 viewers (92,000 adults 18-49)
11:04 p.m.-11:25 p.m.: 215,000 viewers (112,000 adults 18-49)
11:25 p.m.-11:43 p.m. Nikki Adler vs. Claressa Shields: 293,000 viewers (153,000 adults 18-49)
11:43 p.m.-11:53 p.m.: 201,000 viewers (116,000 adults 18-49)
All Access: Mayweather/McGregor (Showtime, Aug. 4 10:00-10:23 p.m.): 136,000 viewers (67,000 adults 18-49)
Powernation: Extreme Off Road (Spike, Aug. 6 9:00-9:30 a.m.): 155,000 viewers (63,000 adults 18-49)
Powernation: Engine Power (Spike, Aug. 6 9:30-10:00 a.m.): 300,000 viewers (118,000 adults 18-49)
Powernation: Truck Tech (Spike, Aug. 6 10:00-10:30 a.m.): 329,000 viewers (136,000 adults 18-49)
Powernation: Detroit Muscle (Spike, Aug. 6 10:30-11:00 a.m.): 342,000 viewers (132,000 adults 18-49)
ELEAGUE: Road to the International DOTA 2 Championship (TBS, Aug. 4 10:00-11:00 p.m.): 328,000 viewers (159,000 adults 18-49)
NWSL Pregame (Lifetime, Aug. 5 2:00-2::0 p.m.): 175,000 viewers (51,000 adults 18-49)
NWSL Soccer: Houston Dash @ Orlando Thorns (Lifetime, Aug. 5 2:20-4:30 p.m.): 88,000 viewers (32,000 adults 18-49)
Source: Live+Same Day data, Nielsen Media Research
