CeeDee Lamb Dallas Cowboys Week 8 Oct 29, 2023; Arlington, Texas, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) catches a pass against Los Angeles Rams cornerback Derion Kendrick (1) in the third quarter at AT&T Stadium. Mandatory Credit: Tim Heitman-USA TODAY Sports

Week 8 of the 2023 NFL season saw a host of increases, with just one package declining from a year ago.

Fox’s singleheader broadcast, which featured Rams-Cowboys going to nearly half of the country in the early window, averaged 19.977 million viewers. That’s the most-watched singleheader on any network so far in 2023 and a 24% increase on last year’s singleheader.

CBS had the doubleheader and delivered another impressive week. Bengals-49ers, the national game of the week, averaged 26.056 million viewers. That’s the most-watched game of the season for CBS, the second-most-watched game NFL overall (behind Eagles-Jets in Week 6 on Fox), and the most-watched Week 8 window on CBS since it regained NFL rights in 1998.

The early half of the doubleheader, with Jaguars-Steelers going to most of the country, averaged 13.466 million viewers, up double digits from last year. Altogether, CBS averaged 19.633 million viewers in Week 8, the network’s best Week 8 overall since 1998.

The NFL’s decision not to flex Bears-Chargers out of Sunday Night Football did not pay off. The game averaged 15.720 million viewers on NBC, the only Week 8 window to decline year-over-year and the least-watched SNF window of the season so far.

Amazon also continued its tremendous growth for Thursday Night Football on Prime Video in 2023. Bucs-Bills averaged 11.22 million viewers, the seventh straight week of double-digit increases for the package on the season.

In Week 9, Prime Video has Titans-Steelers on Thursday Night Football. The week’s best game is Dolphins-Chiefs, taking place in Germany and airing in the morning on NFL Network. Fox has the doubleheader, airing Rams-Packers early and Cowboys-Eagles late. CBS has the singleheader, highlighted by Seahawks-Ravens. In primetime, NBC will air Bills-Bengals on Sunday Night Football while ABC and ESPN will air Chargers-Jets on Monday Night Football.

About Joe Lucia

I hate your favorite team. I also sort of hate most of my favorite teams.