Nearly a year after it launched on most streaming platforms, Peacock will finally be available on Amazon Fire TVs and tablets.
The deal was announced on Wednesday, and begins Thursday. Additionally, NBC and Amazon have reached a deal for the carriage of NBC’s network apps (NBC, NBC News, NBC Sports, etc).
The Peacock app will launch on Fire TVs and Fire tablets starting Thursday and will be compatible with the entire Fire TV product line-up including Fire TV Stick 4K, Fire TV Stick Lite, and Fire TV smart TV. With Alexa, Fire TV customers can search for and open Peacock using their voice, just say “Alexa, open Peacock.” Full Alexa title integration will roll out later this year, which will allow customers to navigate the entire Peacock catalog from the Alexa Voice Remote, or by using voice from across the room with Fire TV Cube or by pairing an Echo device to any Fire TV streaming media stick or Fire TV smart TV.
Amazon was, infamously, not included with Peacock’s streaming partners at launch, along with Roku. The Roku dispute got quite heated in September before a deal was eventually reached, but Amazon remained out in the cold until now, nine months later.
HBO Max had similar carriage issues upon its launch, eventually reaching a deal with Amazon in November and Roku in December.
I’m sure it’s not a coincidence that a deal got done weeks before the Olympics, which will air on NBC’s platforms and include significant components on Peacock.
