Apr 15, 2018; Hilton Head, SC, USA; Si Woo Kim (left) shakes hands with Satoshi Kodaira after play is completed on the 17th hole during the playoffs of the final round of the RBC Heritage golf tournament at Harbour Town Golf Links. Mandatory Credit: Joshua S. Kelly-USA TODAY Sports

Golf is an outdoor game, which means it’s sometimes at the mercy of the elements. Or more accurately it always is, but sometimes it’s a bigger deal than other times. Today was one of those times, as severe storms were predicted across the Southeast, including the venue for this week’s PGA Tour event, the RBC Heritage at Harbour Town, on Hilton Head.

The threat of that weather prompted the event to move up tee times this morning in an effort to finish ahead of the severe weather, which is an admirably flexible move. No one wants to stay until Monday, and if you’ve ever been at a golf course for a massive storm, you know there’s really no place for people to take shelter. With that in mind, the earlier adjustment made sense.

Unless you’re CBS, which decided to stick with their original coverage window and air the event delayed. That also makes some sense, of course. But what doesn’t make sense was making the live broadcast unavailable as it was happening. That’s exactly what happened, though:

This led to the odd endgame of a really fun playoff finish between Satoshi Kodaira and Si Woo Kim. Kim collapsed a bit down the stretch:

And ended up losing on the third playoff hole.

It’s one thing to not want to disrupt your previous plans to air the event at 3 PM Eastern. But this led to Golf Channel (which works with whichever network has the weekend coverage) airing the delayed coverage when they came on at 1, even though the tournament was wrapping up during that window. To not utilize an online stream with live coverage, or even CBS Sports Network, is an odd choice.

Yes, there are probably a million reasons why that would be more complex than it seems. Broadcasting golf is very hard as it is. But when you sign up to televise a sport, you should be signing up to do everything possible to deliver the event live, because the drama of the unfolding story is the entire point of broadcasting sports. CBS is the worst offender when it comes to this, attempting to fit the actual golf into a prepackaged narrative.

Why even sign up to televise golf if you clearly don’t want to do it well?

About Jay Rigdon

Jay is a columnist at Awful Announcing. He is not a strong swimmer. He is probably talking to a dog in a silly voice at this very moment.