If there’s one thing golf fans are very passionate about, it’s the television coverage of tournaments and the amount of golf shots they actually get to witness live. Sometimes it can feel as though golf fans are watching an infomercial interrupted by a golf tournament rather than a golf tournament interrupted by commercials. The 2023 Ryder Cup and NBC’s coverage of the tournament early Friday morning at Marco Simeone in Italy was unfortunately no exception.
Of course, the Ryder Cup is unique in that there’s much more limited action than a typical golf tournament. With only four matches happening during each section there could be as little as 8 balls on the course in alternate shot foursomes. Compare that to a Sunday of a major when there there could be 50-70 players that make the cut and are still competing.
While there might be more natural lulls in the action, with fewer golfers to track, it should be easier to present every shot possible. Nevertheless, fans were still apoplectic over NBC’s Ryder Cup coverage and that the network was missing shots and overloading commercials.
I might go back to bed.
There are currently 6 balls on the course and they’re missing about half the shots and completely lost track of the action. It’s that bad. No idea what’s happening or how each team has gotten where they are.@NBCGolf @NBCGolfChannel @GolfChannelPR
— Tron Carter (@TronCarterNLU) September 29, 2023
Waking up to watch the Ryder Cup vs. watching the commercials pic.twitter.com/L8okvkT0Zo
— claire rogers (@kclairerogers) September 29, 2023
Ryder Cup Leaderboard:
Team United States 0 🇺🇸
Team Europe 4 🇪🇺
Team Commercials 100,000,000 💰— Shooter McGavin (@ShooterMcGavin_) September 29, 2023
When more commercials come on the Ryder cup coverage @wmillerlewis pic.twitter.com/CDgqiLpPjW
— BayouBryan (@BayouBryan2) September 29, 2023
This TV coverage for the #RyderCup is awful. 8 golf balls and all we see if every other shot at commercials
— Will Caughron (@WillCaughron) September 29, 2023
Ryder Cup coverage is a DISGRACE more commercials than golf. Four matches alternate shot and they cannot let us see much more than two before going to commercial?
— tim g (@teegee50) September 29, 2023
That’s how much golf we are getting between commercials – it’s absurd #RyderCup pic.twitter.com/Hc2O1rtGaR
— 54 Live Podcast (@54LivePod) September 29, 2023
If it wasn’t the commercials, it was also how NBC was using their airtime that also fell under criticism with the Zach Johnson cart cam drawing viewers’ ire.
Don’t have eyes on all 8 golf balls in play but don’t worry we got eyes on Zach Johnson cart cam looking like he’s playing Cruisin’ USA
— Riggs (@RiggsBarstool) September 29, 2023
This isn’t live, it was a few minutes ago when we had a stupid graphic up or we were showing Zach Johnson driving his cart. @NBCSports we just want to see golf!!!! Please!!!!
— Richard Davison (@nirishgolfman) September 29, 2023
Does Zach Johnson’s TV feed on his cart have as many commercials as we do?
— Paulie (@friedeggpaulie) September 29, 2023
This is far from a new phenomenon, especially when it comes to NBC’s coverage. Fans at both the US Open and British Open were upset with NBC’s commercial load, especially in the early rounds of the tournament when the network appeared to be frontloading advertisements to hopefully show more golf in the latter stages. Perhaps that’s the strategy here as well, but there has to be a better way to balance how to show more live action throughout the tournament. If Formula 1 can show live commercial-free races in the United States on ESPN, surely there’s a better solution out there.
Televised golf has made a lot of strides this year in coverage. Multiple tournaments have gone with commercial free final hours to serve the best interest of fans when it matters most. There have been lots of positive, creative innovations like the live walk-and-talk interviews during live action.
Of course, given Team Europe got off to a 4-0 start against the USA in the first session of the event, maybe NBC is trying to get all their ads in before the cup can be clinched.