We’ve known for a while that the Trump campaign would be buying Super Bowl ad time on Fox. More recently, the Bloomberg campaign signaled it would do the same.
While the viability or value of such an approach for a presidential campaign spot isn’t clear, what was clear was that some other advertisers didn’t want their spots to be airing directly before or after a political ad. Fox has reportedly decided on an appeasement effort. According to Jeanine Poggi at Ad Age, Fox will air the ads in insulated from other paid spots; instead, Fox promos will fill the breaks during which the campaign ads run.
From Ad Age:
A Fox spokeswoman did not return requests to comment.
As Ad Age also notes, Trump’s spot will likely appear early in the broadcast, with Bloomberg’s slated for halftime.