ESPN’s new 6 p.m. SportsCenter show, SC6, with Jemele Hill and Michael Smith has been almost impossibly polarizing.
The latest
- Marcus Spears talks chicken sandwich contest, Jason Kelce, Dan Orlovsky, and how food ‘can save the world’
- Rob Manfred previously dismissed golden at-bat idea as ‘crazy’ to ‘Dan Le Batard Show’
- DAZN secures global media rights for 2025 FIFA Club World Cup
- ESPN employees furious over changes to year-end ‘Credit Roll’
In some ways, SC6 is a referendum on ESPN’s new direction with SportsCenter. Though we’ve seen several SportsCenter iterations in the last couple years break from the time-tested template, this one goes further than any before. If the show succeeds, ESPN might feel emboldened to experiment with more non-traditional highlight shows, and if it fails, the network might reconsider the personality-centered approach.
For this reason, a lot of people feel invested in the success or failure of this show.
(How Smith and Hill look and speak undoubtedly also affects how people view SC6, which is a thorny subject that deserves deeper consideration another day.)
SC6 has only been on the air for two weeks, but some early ratings are in, via Sports TV Ratings, and given all the interest, we’re going to put aside our small-sample-size concerns and share them.
So, acknowledging that these are very, very early returns, here’s what we know about SC6’s ratings so far:
Like it or not @jemelehill's and @michaelsmith's ratings are doing just fine. SC6 down 9% vs last year BUT…@PTI down 16% over same period
— Sports TV Ratings (@SportsTVRatings) February 16, 2017
Ya'll, PTI is doing fine too. No need to worry about it being canceled either. pic.twitter.com/9DxrFq55XO
— Sports TV Ratings (@SportsTVRatings) February 16, 2017
So basically, SC6 is doing fine. Yes, viewership is down from corresponding days last year, but a lot of that clearly owes to a greatly diminished lead-in from PTI (which has to be a bit troubling in itself for ESPN, but that’s another conversation).
ESPN devoted a lot of energy to promoting SC6 and surely would have loved to start off with incredible ratings, but this is certainly not the disaster some of the show’s skeptics predicted. The guess here is that ESPN higher-ups are satisfied, if not thrilled.
Of course, you can’t really learn much from seven days of ratings on a show designed for the long haul. The jury is definitely still out on SC6 and probably will be for a long time.