bruce feldman-the athletic

College football reporter Bruce Feldman will leave Sports Illustrated to write for The Athletic, a source told Awful Announcing on Tuesday.

At The Athletic, Feldman will join a stable of impressive college football writers, led by his podcast co-host Stewart Mandel, who runs the site’s college football vertical The All-American.

Feldman accepted a job at SI last summer, after seeing his role diminished at Fox Sports amid the network’s shift away from written digital content. He has continued to appear on air (in studio and on the sidelines), for Fox and will retain that role as he moves to The Athletic. Before Fox, Feldman worked for ESPN and CBS Sports and has written five books about college football.

On Monday, Sports Illustrated announced the hiring of Ross Dellenger, previously of The Advocate in New Orleans, as a national college football reporter, apparently to fill the role Feldman is vacating.

Feldman’s departure marks the third high-profile defection SI has suffered in recent months, after sports media reporter Richard Deitsch left for The Athletic and NFL columnist Peter King decamped for NBC. The outlet has also made a slew of recent hires, bringing on Dellenger, Charlotte Wilder, Emma Baccellieri and Shemar Woods.

It is unclear when Feldman will start at The Athletic. He has worked at Sports Illustrated for only 10 months and could have contractual obligations to stay a bit longer.

Feldman did not respond to a request for comment Tuesday. A spokesperson for The Athletic declined to comment.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports,, and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.