Seven and a half months after its launch, things continue to go quite well for Yahoo’s NBA spinoff, The Vertical. The Adrian-Wojnarowski led site has attracted top talent, broken tons of news, earned 3.7 million viewers for its NBA Draft live show and launched a successful podcast network.
And the wins keep coming, as SiriusXM announced Monday that it would air The Vertical Podcast Network every weekday afternoon, beginning immediately.
The network includes podcasts with Woj, Chris Mannix and Los Angeles Clippers guard J.J. Redick.
Via a SiriusXM press release:
“Adrian, Chris and J.J. offer pro basketball fans exceptional reporting and insight, making The Vertical Podcast an excellent addition to SiriusXM,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “We’re pleased to work with Yahoo Sports and DGital Media to deliver this dynamic content to our subscribers and further enhance SiriusXM as a premier destination for fans who want to get closer to their sport.”
The podcast will air at 3:00 pm ET on satellite radios (Sirius channel 214 and XM channel 203) and on the SiriusXM app (channel 967).
It looks like we could hear a familiar voice on the first Vertical podcast to be aired on SiriusXM.
— JJ Redick (@JJRedick) August 15, 2016
The Vertical already had the market cornered when it came to breaking news, now they’re breaking into the content streaming game and conquering territory in the world of podcasts. Woj just does not lose.