The Mean Joe Greene Coke commercial is one of the most iconic in the history of the medium. So when it comes to NBA teams pulling out all the stops to try to get All-Star votes for their star players, why wouldn’t you try to duplicate that kind of magic?
That’s just what the Sacramento Kings did with this YouTube video trying to rally support for their enigmatic superstar DeMarcus Cousins…
The extra wipe of the headband sweat is just marvelous… it’s the little things, you know.
Will the retro campaign work? Well, that remains to be seen. Cousins is currently 8th in frontcourt voting for the Western Conference.