The National Football League and X, the website once known as Twitter, agreed to terms on renewing a content partnership. The two sides announced their joint renewal on Monday.
“The NFL and X have renewed their content partnership, which dates back to 2013, with a new multi-year agreement,” the Twitter/X News account posted.
The decade-plus-long partnership will continue on through the 2024 NFL season and beyond.
The @NFL and @X have renewed their content partnership which dates back to 2013, with a new multi-year agreement. X will continue to delight users with NFL in-progress game highlights including all touchdowns moments after they happen in the game. Under this multiyear deal… pic.twitter.com/I7CO5OcIXL
— News (@XNews) April 29, 2024
The NFL puts its highlights just about everywhere, but obviously, it has a place in this spectrum. X is a fast-moving application that is highlight-heavy at times. Sharing and re-sharing videos are frequent (and easy) occurrences on the website on a daily basis.
If anything else interesting comes out of this news, it could be underlying. The NFL reportedly became miffed by the amount of White Nationalist ads that appeared on Twitter along with their posts. The league expressed concern at the time. Obviously, though, they clearly weren’t bothered enough to walk away from the table.
It would also have been interesting to see how the website would have proceeded without the NFL. The website has frequently come under fire for a myriad of reasons. If the most popular sport in America didn’t have its highlights on the website, how would that affect it? You’d figure activity would shoot down dramatically. So, while that website continues to have issues, at least they didn’t lose the NFL.
[X News]
