The 2018 World Cup

With the World Cup fast approaching, NBC Sports is adding to its Spanish language coverage. The Peacock has announced that games aired on Telemundo will be streamed live on its NBC Sports app as well on their Telemundo Deportes En Vivo app and Telemundo app.

That means Telemundo’s coverage will be available on three apps making the World Cup in Spanish available on several platforms. In addition to games, NBC Sports’ website will feature some of Telemundo Deportes’ World Cup content.

The NBC Sports app is available on mobiles, tablets, connected TV’s and desktop computers. NBC says more than 1,000 hours of content will be available online whether it’s through Telemundo Deportes or NBC Sports.

For NBC, it only makes sense as Telemundo, like Fox, will be the home of the World Cup through 2026. And to brand itself as a World Cup partner on NBC Sports programming like the NHL Stanley Cup Playoffs, horse racing’s Triple Crown and the upcoming French Open will only help in potentially driving more traffic to Telemundo.

In the past, Univision was the Spanish-language home of the World Cup and set a record with an average of 3.5 million viewers in 2014 with 9.2 million viewers for the Germany-Argentina final. Telemundo knows with this year’s World Cup taking place in Russia, it probably won’t match the numbers from 2014 in Brazil.

But with people likely heading to their phones and computers to watch this year’s World Cup during the morning and early afternoon, NBC is hoping that online viewership will set streaming records.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.