It’s hard to believe, but we’re fast approaching the 2018 Winter Olympics in Pyeongchang, South Korea. If you’ve been watching sports on NBC or NBCSN, you’ve likely seen the promos for the Peacock’s coverage. Now with the Olympic Channel in tow, NBC will have a new network that will have Olympic-related content.

Earlier this month, NBC announced that CNBC, MSNBC and USA Network would be the cable homes of the 2018 Olympics, carrying events such as bobsleigh, curling, hockey, luge and snowboarding.

Olympic Channel will be the home to highlights, news and features from Pyeongchang. NBC launched the network back in June and it’s carried sports like track and field, figure skating, bobsleigh, curling, swimming and other Olympic sports.

Most of the programming, some 20 hours daily, will be produced by the Olympic Channel News Service, which will include news and highlights.

Emmy Award winning journalist Jimmy Roberts will host ”Winter Olympics Daily,” premiering on February 10 and running through February 23. According to NBC, this will showcase Roberts’ style of storytelling including features, commentary and a segment called “Meet the Olympic Press” that will have reporters discussing the biggest news of the day at Pyeongchang.

In addition, Olympic Channel will broadcast the medal ceremonies live starting each day at 5 a.m. ET. NBC says every Olympic medal ceremony from the Pyeongchang Medal Plaza will be aired.

So here’s the daily schedule for the Olympic Channel for the Pyeongchang Winter Games starting on February 10 and running through February 24. All times are Eastern:

5 a.m. — Medal Ceremonies (live)
7 a.m.— Olympic Channel News (produced by Olympic Broadcasting Services)
noon — Winter Olympics Daily (premiere)
12:30 p.m. — Winter Olympics Daily (repeat)
1 p.m. — Olympic Channel News
6 p.m. — Winter Olympics Daily (repeat)
6:30 p.m. — Winter Olympics Daily (repeat)
7 p.m. — Olympic Channel News

NBC is hoping that viewers who may have missed some of the action on its other networks will go to Olympic Channel for any news, highlights and features to catch up.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang’s Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

  • Dale Moog

    This could work I always thought one outlet for news and highlights was a good idea because they have SO many events that they can fill the content. I just do not know how many people will watch OC they should have used OC for live event coverage and use the Games as a way to Re-Launch the network in the context of the games themselves. I understand that Comcast pays HUGE rights fees so they need all the eyes they can get but the larger payoff would have been worth it. Given that the Winter Games are like 14 hr ahead of the US and that the NHL has bailed this time the ratings should be WAY down from 4 years ago in Sochi and 8 years ago in Vancouver

    • David

      The time difference actually works to NBC’s advantage in some spots.. figure skating and a lot of alpine skiing will be live in primetime. The NHL not being there will hurt the cable ratings, but those games rarely get on big NBC anyway.

      I’m fine with how they’re using Olympic Channel. Like you said, good to have an outlet that’s all about news and highlights. In comparison to the Summer Olympics, there’s not really that many events going on that they need so many outlets to show competition. Between NBC, NBCSN (which will be up 24 hours a day for a good part of the Olympics.. that’s a new one for us), CNBC, and USA, most of the time that’s pretty good to cover everything without using Olympic Channel for event coverage. Better to have all that on channels with better distribution so more people can watch.

      • CreightonRabs

        That makes sense. I don’t know how any network can pull off live coverage of alpine skiing (that’s one of the few sports where it does make sense to present it via tape delay and edited), but the figure skating has typically been what drives the bus for NBC’s coverage.

      • inku palios

        We all know that Gary Bettman is a Trump supporter, who also is friends with Steve Bannon.

  • Bscotch Bscotch

    Jimmy Roberts must have the greatest agent in the history of show business

    • CreightonRabs

      He’s not Mike Tirico or Bob Costas, but he isn’t the worst presenter in the business. I can live with it.