As Amazon continues its 2017 season experiment as a National Football League partner, it saw a drop in total viewers for its Week 5 game between the New England Patriots and Tampa Bay Buccaneers.

Compared to Week 4 on September 28 (Chicago-Green Bay), which drew 1.9 million combined viewers for the pregame show and actual game stream, the Week 5 contest drew 1.7 million combined viewers worldwide.

Even the game viewership went down, 1.6 million for Bears-Packers and 1.5 million for Pats-Bucs. But Amazon did get some good news for last week’s game.

The average worldwide audience that watched for at least 30 seconds for Pats-Bucs last week went up from the Bears-Packers game. The average audience for last week was 391,000 as compared to 372,000 from the inaugural stream.

In addition, Amazon received the biggest audience of those watching online. Other platforms that streamed the game included the NFL Mobile app for Verizon Wireless subscribers, Watch NFL Network, NFL app on Microsoft Windows, NFL Game Pass and the CBS All Access app. Overall, the combined average online audience was 525,000, so most of the online viewership was through Amazon.

It’s too early to tell if this is going to be a trend or just a one week aberration. Amazon will stream Philadelphia-Carolina tonight, and we’ll see how that turns out. Amazon is hoping that with the matchup of two NFC division leaders, it will draw a bigger audience than last week and it can build some upward momentum from there. It’s also worth noting that the company has multiple revenue streams here; they’re not just dependent on viewers and ads, but can also make money by selling viewers NFL-related products.

Overall, Amazon will stream 11 games from CBS and NBC under the Thursday Night Football package, and pay $50 million for it. Games that will air on NFL Network exclusively are not part of Amazon’s contract.

[FierceCable]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

  • Lisa Shanahan

    That’s probably because it won’t allow you to watch the game live. Second week spent on the phone with tech support. NOTHING SO FAR

  • jollyjoker1

    Not going to draw. Anyone who is upset over the flag issue has left the building. When you have millionaire players claiming victimhood. – enough. I can’t watch this garbage getting preached to. I work all week like millions of other people and don’t want to hear it , see it or smell it. If they hate america so bad – leave. I can’t in good conscience pay players to insult me over something I have no control over. If you have no pride, I see no reason to engage this baloney. Your asking me to engage my mental energy to get riled up instead of entertained. It ain’t worth the squeeze.

  • noonan18

    Games shown on NFL Game Pass are not shown live.